Product Matters: Why Some People Get Rich With Online Marketing

I originally started writing this article inside my Private Team Training site for my marketing team members as an introduction to how our particular business model works but decided it had value for others so here it is. I want to make sure everyone who is looking at starting an online business understands some important fundamentals around choosing a product to market and how it affects income potential.

Your Product Line is just one component of your online marketing business (the way I teach this stuff there is Traffic, Funnel, Filter, Follow Up, and Product Line) and I’m not going to go so far as to say that it’s the MOST important (such statements are usually asinine anyway), but it does have a unique place in the process of your business, for three reasons.

1. Your product is the multiplier that all other efforts are compounded by in computing your profit. You could say that the profitability of your online business equals (Traffic + Funnel + Filter + Follow Up) multiplied times the profitability of your chosen product line.

2. Assuming you’re a reseller, affiliate, consultant, etc. (ie not the manufacturer) it’s the one part of your business you don’t control and you are stuck with what another company gives you to work with, so you better be pretty confident in the company you’re relying on.

3. Your product line determines the other key factors…

Traffic – What type? How much? What will you pay?
Funnel – Who builds it? How much content? How much is revealed vs held back? How deep does it go? How long is it’s tail?
Filter – What is your Filter mechanism? Is it cost-based, skill-based, experience-based?
Follow Up – Who does it? How automated is it?

You can’t really answer any of these questions until you know what you’re marketing. So let’s get clear on the issues around choosing a Product Line so we can move on to other things.

Basic Product Types

There are lots of “either/or” ways to classify products. Physical vs Digital, Online vs Offline, Mom and Pop vs Big Brand, Staples vs non-essentials, etc.

But in discussing product line selection for building an online marketing business I want to divide the spectrum along a different line…

Whether you consider yourself a marketer or a salesman (two very different things), the product lines you may choose to sell or market will fit into one of two categories (or sometimes both as we’ll see). These two categories are what I call Retail Products and Opportunity Products.

Retail Products are things you “use” or “consume”. Cars, soap, cell phone minutes, and cookies are Retail Products. You buy them because whatever they were designed for is something you want to do, ie get to work, clean your skin, talk to people, eat dessert, etc.

On the other hand, Opportunity Products are something you buy (or perhaps “invest in” is the better word), because of the opportunity to achieve some result that is contained in the product. There are different-types of opportunity products but usually they fit into one of a few categories:

  • Business Opportunites (franchises, network marketing distributorships, online marketing systems, etc.)
  • Romance Opportunities (dating services, dating websites, etc.)
  • Personal Growth Opportunities (seminars, weight loss pills/equipment, continuing education, etc.)

Some Opportunity Products are Retail Products with an optional “opportunity” attached to it (what I call ‘Hybrids’ – think Herbalife vitamins). With Hybrids you might not even know there is an opportunity attached (“It cured my tennis elbow… who knew I could have been making money for all the people I talked it up to?”)

On the other hand what I call Pure Opportunity Products would make no sense outside the opportunity they present. Think of owning a McDonald’s franchise (a franchise is technically a product)… nobody’s gonna pay a million dollars just to be able to have free Big Macs whenever they want. A McDonald’s franchise investment makes no sense outside of the opportunity it presents to make money.

Another example of a Pure Opportunity Product is a matchmaker service. It wouldn’t make sense to pay someone to send you profiles of eligible men or women were it not for the opportunity of romance.

Retail Product Pricing

One more important distinction between Retail Products and Opportunity Products is the way they are priced. This is very important to us as marketers because it affects our profit potential.

Retail Products are usually priced by a simple formula: (cost to produce + cost to distribute + profit margin = price).

It’s common sense… take what a product costs to make and distribute then tack on your profit and that’s what you can sell it for. A number of market factors, primarily competition from other companies with similar products, usually keep the profit that gets tacked on pretty thin. Companies that manufacture and distribute retail products can rarely just add a bunch of profit into the price without losing market share. But what they lack in pricing flexibility they often make up for in volume.

Companies that do a high volume of product sales win on two fronts… they can survive on less profit per item AND they can usually get better pricing on the materials and/or labor needed to produce or sell their product. Think Revlon (cosmetics manufacturer) and Wal-Mart (vendor of most everything). The little guy can’t compete.

Volume matters even on higher-priced retail products (cars, boats, houses) where you’d think the profit per item would be higher. Quite a few of these type of items have to be sold per month for a company to make much money, particularly because the distributorships for these products typically have high overhead (think car dealership). And the salesman (or affiliate or reseller) usually ends up with peanuts.

The reason all this matters to most of us reading this article is because it’s just as true on the Internet as it is off.

For online and offline marketers – most Retail Products have a low value per item.

Opportunity Product Pricing

Opportunity Products are priced according to a different formula from Retail Products.

Something more like this: (cost to produce + cost to distribute + IP + desire)

Let me explain.

The first two factors are the same… cost to produce and cost to distribute. The good news with most Opportunity Products is they tend to be much easier (and less costly) to physically produce and distribute. This gives us an immediate pricing advantage over Retail Products that are rooted to their “hard cost” in setting the price (and profit margin).

Many Opportunity Products are service-based and have little to no “production” or “distribution” cost at all. Think dating services, plastic surgery, education, or a franchise concept (which is basically just an operations manual and a set of legal agreements). While other Opportunity Products are able to spread their production cost across several customers at once (think seminars and education).

Now let’s look at the last 2 factors in Opportunity Product pricing. This is where it gets exciting for marketers.

IP and Desire

IP is short for Intellectual Property. Defined loosely… IP means what makes your product special or difficult to duplicate. IP is something that the product creator knows that others don’t (eHarmony’s “matching” algorithm), or is willing to do that others aren’t (Apples’ attention to design), or that competitors are unable to use because of a patent or other protection (most prescription drugs).

Most importantly for us as marketers IP can be charged for. If your product is difficult to duplicate then people have to buy it from you. If they have to buy it from you then you control pricing (because you have less competition) and can (and in most cases should) price your product higher accordingly.

Finally you have Desire. How badly to people want what you sell? The most unique and impossible to duplicate system in the world for teaching azaleas to read Russian is not likely to sell for much. No one has any desire for that. But figure out a non-duplicatable way to prevent male-pattern baldness, or augment female breasts without surgery, and you’ve got yourself an Opportunity Product you can charge out the wazoo for!

Obviously Retail Products also have a ‘Desire’ component, but it is much harder to upcharge for it since these products have more costs of production and distribution and more competition, though there are some exceptions we can learn a lot from. Companies like Apple Computers and Mercedes-Benz clearly are charging for consumers’ Desire for their products and some sort of proprietary “uniqueness” (IP) but I would argue that that part of their pricing is actually more like ‘Opportunity’ Pricing and perhaps their products are actually Hybrids.

Remember Opportunity doesn’t always mean making money… I’m suggesting that someone buying an iPhone is paying for the “opportunity” to appear a certain way and perhaps even attract others who appear that way. You don’t pay an extra $200 for a phone because of the touchscreen or the app store.

Ditto driving a Mercedes… just about everything that makes Mercedes a great car can be found in some other car with a lower price tag.

But it’s not a Mercedes.

In fact you could even say that if you do have your heart set on creating a Retail Product and trying to compete with the big boys then you better create a brand with an ‘Opportunity’ built into it to differentiate it (and charge more for). Something like Under Armor comes to mind – a guy figured out that if he gave his stretchy t-shirts to athletes then others would pay a lot more for the ‘Opportunity’ to dress like an athlete.

Interesting concept that warrants another article I suppose. But back on track…

Obviously the higher the IP and Desire components of our product line the higher it can be priced relative to the hard cost of creating it.

So what does this mean for us?

There’s a lot more that could be said about the difference between Opportunity Products and Retail Products but for now let’s just say that Retail Products tend to be a tough way to make a living online. You have to do so much volume and the competition is so stiff that there’s hardly any margin to pay affiliates (which is what you are unless you have your own product).

Hybrid Products are what we would expect… Better for marketers because of the pricing flexibility that comes from the Opportunity component, however still with the hard costs and competitive factors of retail products.

Leaving aside the idea of creating your own Retail Product (with an ‘Opportunity’ brand you can charge extra for) Opportunity Products are where the money is online… And if you look at the tens of thousands of people around the world who are earning a good living online over 99% of them (by my unscientific estimate) are doing so with Opportunity Products – the purer the better!

Now let’s be honest, some people like to take shots at Opportunity Products… and the companies that make or sell them. Some people scoff at the idea of paying $2500 for an Apple Computer. Others think the drug companies are all crooks. And the whole concept of franchising was put under legal review in the first half of the 20th century.

Myself I just scratch my head at the Gucci store. Why pay 10 times more for the Opportunity to have a large G on your apparel?

Loyalists of Opportunity Products usually respond that those people “don’t get it”. For those who wish to explore this topic further let me suggest Simon Sinek’s book Start With Why.

But get them or not, Opportunity Products are a marketer’s dream. And the best type of Opportunity Product is one with minimal production cost and little to no carrying cost.

Exactly like the product line I market on the tail end of my business.

It makes sense… why do people go searching online? They go online looking for love, looking to lose weight, looking to earn extra money. In other words looking for things that they can’t find on the shelves at Wal-Mart and that they may not even want to ask their friends or family for advice on.

See “Opportunities” aren’t always something we feel good about advertising our desire for. Many of us don’t want our friends to know we are starting our own business, or looking for love, or trying to drop 20 pounds. When people in our circle know these things then we are embarrassed if we fall short, or we open ourselves up to their criticism or ridicule.

These are deep-seated insecurities we all feel, so it is no wonder that Opportunity Products thrive in the anonymity of the Internet.

And there the savvy marketer waits, with high-IP, highly desired Opportunities priced accordingly. Trust me when I say from experience, with the right Opportunity for the right person, you only need one sale a month to earn a comfortable living. Sell 10 a month and you are earning 10 comfortable livings.

To learn more about what the heck I’m talking about… opt-in on this site. And if you’re already on the team, here’s to Opportunity!

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1,398 Responses to Product Matters: Why Some People Get Rich With Online Marketing

  1. Holly Parness says:

    Insightful, educational and interesting! Great read….

    • Suzanne Getty says:

      It seems to me that opportunities require very little overhead, and something that can be sold to someone that they can then sell to themselves or order for themselves, and then turn around and sell the opportunity to someone else. This is great, because no one likes a salesman that is toaggressive. If you can sell someone an opportumity that will enrich their life and help enrich the lives of others…..this is great! Very little attention on the retail product.

      Thanks for your great explanations!

      Suzanne Getty

    • Rick Campbell says:

      Hey Jeff , I just started with TTI and read and loved the article. After being in retail for almost 30 years including owning my own chain , it’s things I’ve heard in the past but not in that context. This just gives me more of an insight on what i want to accomplish and look forward to everyday with the TTI community. Thanks again. Rick Campbell

      • Sabbeth says:

        Wow, I learned so much from this article. Jeff, you are truly an inspiration. I hope that I can take in all of the knowledge that I just gained and actually use it in this business and succeed as much as you did.
        Thank you for all of the help.
        You truly are an inspiration to me!!!

    • Sherri S. says:

      Jeff-even someone like me can understand exactly what you are conveying to all of us. Very well written in simple language!! Thanks for all your wisdom and all you do!

    • mark pedersen says:

      Being a newbie to online marketing, I found this article very insightful! It only makes sense the way it was presented and I look forward to learning more!

    • Pema Choepel Mallu says:

      I like your ending sentence “here’s to opportunity”.

    • GREAT INFORMATION! this is only my the start of my 2nd week in MOS and I’m just getting ready to do my strategy session and I will be thinking about your insightful comments as I select products for my web sight.

      Thanks! Wilbur Holley

      • John Manha says:

        I am at exactly the same place Wilbur and my strategy session is tomorrow. Now I’ve been looking here and there for online coaching by true people. 4 years and too much money later, I can’t say how excited and hopeful I am!! Good luck Wilbur and thanks Jeff!

    • Clarice Lewis King says:

      Jeff I read this Artical Yesterday Sept. 16, 2012′what a brilliant Ideal, which is very
      clear about the different Products various. Esspecially the most demanding products . in which the internet market can’t market. To make money, But We spend $3600.00 Or more For a 4×4 Dodge Ram club cab. Pickup’ and as you said The oportunity Products Is a nesecessity also and Some FRanchise. i thank you draw this article to a T” Only if we can create products Some Of the Old Home Remedy That Kill Pain And Arthuridia As You spoke about About the hybrid that
      took care of your tennis aafflicson; i was All broker Up From a three car acident
      couldn’t walk I had to learn everthing over and rebuild my body; This Women wanted to know how i got real of my pain Jeff it was A simple Kicthen Product;
      She Use It an Was well, With Out Pain. I Think Time After time How i can create Some of my home remedy. But as You Said You Won’t Make No Money Of The Retail Product.; Thank you So very much for such Knowledge Clarice’

      • MARK MAGANA says:

        Tne strategy, I like is ( Funded Proposal ) coming in from DIVERSITY of

        INCOME STREAMS and to keep your ADVERTISING BUDGET going

        While you BUILD MOMENTUM !!!!!!!!!!!!!!

        • William Brier says:

          Enjoyed your insight on whole marketing ideas. My statergy session is for this Tuesday and I am so excited to get started.

    • Mae Lucio says:

      What a good blog; felt like i was at a live presentation. I would like to speak/present as well as you. Hey, I like Gucci. G!

      • Nancy Lorraine White says:

        Jeff, This is a superb presentation. Good information and easy to follow. The comparisons you give with “opportunity” products magnifies the need to have these types of products. Great job on this. Thanks much.

    • David Hartnett says:

      Great read. I am looking forward to being part of the team. I appreciated the Opportunity sales and retail sales explanation. I know that a community set up with the opportunity to share all of my success will help me grow
      Thanks Jeff

    • rachel says:

      found it the same, lots of info and knowledge, found it very insightful too

    • fred says:

      wow i neverr had it broken down like that, but it does make sense. thank you

    • Cherie Mars says:

      Jeff, I found this article very thought provoking. I understand the concept of Product versus Opportunity, but I am excited to learn more about the Opportunity Products in this Company. My curiosity is climbing.

    • Allen Stokes says:

      Jeff, thanks for your information blog, because I have always wondered why the weight loss, find your soul mate and make money products are sought after by internet marketers. Now I understand why the opportunity products work so well for many internet marketers.

    • Russell says:

      Very educational read! I really enjoyed it because it offered not only education, but also some history and sales tactics. I apologize if my comment seemed short, nevertheless it is truly hard to add to something that is so strategically written. So please, don’t ever stop sharing the wisdom and knowledge that you have when it comes to marketing. We (especially I) need all the help we can get. Thank you so very much and keep up the good work! :-)

    • Wenceslao Torres says:

      I am indeed glad to understand some of the secrets in the Internet Marketing to be successful. Thanks for the insight.What an education.

    • Fascinating! It sounds like Mr. Lerner truly has it figured out with his discussion of the combination of IP and Opportunity Products. Very intriguing, it gets me excited to see what is coming in the future days as we move forward in this business together.

    • Your article is very interesting, insightful, and ideas are very kindly expressed. I am one of your newest, students. I look foward to enjoying staying in touch with you, as I look for ways to grow up in the Internet busines market.

    • Debbie Barrett says:

      This article was very insightful and provided a lot to reflect on. Thank you for providing an article that makes so much sense. I truly feel blessed to be learning from one of the best.

      Thank you Jeff.


    • John Crews says:

      You have really opened my eyes, Jeff. I’ll never think of online business in the same way again. Now, all I need to do is put together a business to market opportunity. Thanks for your insight.

    • Jacinta says:

      Thank you Jeff for you great inspiration . I just started and i can;t wait to be like you. You are the best Jeff. Your article is so inspiring. Thanks again for the explanation.

    • Millicent Rhymer says:

      Thanks for your blog Jeff. Your explanation of Retail and Opportunity Products has been enlightening to me, no one has mention them by name in any of my efforts to start an online business. May GOD continue to Bless you as you share your insights with us.

    • Bernhard Blackwell says:

      I am a new born at this two days old and much to take in, I liked this article, will more than likely read again, Thank-you all for the help to understand about this business and how to succeed.

    • Robert Parker says:

      Wonderful information, I was really captured by one of your last remarks,
      “insecurities” yes a lot of us have them. Now we are working as a Team with that information, we all win!
      It’s just like “Carnagie said, their driven by emotion, not by logic”.

    • This really hit home for me, I plunged into online sales about 10yrs ago. I drop shipped apparel and the frustration, I’m not afraid to say, made me give up and jump back into corporate America. I realize now that I have escaped the matrix (mentally, not financially as of yet) that the whole time I was still looking for opportunities. I was paying for anything I felt would help me along my path. I now realize that I can help people along the same path I am on, by having something to ‘offer’ that actually enabled my success. I’ve found you guys for a reason, I’m thankful!

    • Robin Sharp says:

      Thanks Jeff for your blog. I am new to the group and I am enjoying learning about selling in the Internet.

    • Joe Voutour says:

      Very good article – I had not before thought of these two categories. It seems to me that the best way to market “retail’ products is to sell the “opportunity” values as to what you can achieve with this product and what is different from it’s competitors.

    • Elizabeth Nelson says:

      Great article! Good information for those just starting out with online businesses.

    • This makes so much since in the world today people are more concerned if they have the Gucci or Louie Vitton bag now instead of later. Price is not an issue so lets move forward. I am just so excited about Jeff Lerner as I thougth I missed signing up last week and he was there yet again and I was able to get signed up and start my process YESTERDAY!!! I so applied you, Jeff what a great story and cant wait to write mine.

    • john cusack says:


    • john cusack says:


  2. Jeff,
    I believe you have hit a home run with the way you have explained the differences in product lines. Like you said, there may be a lot more hybrids then you would first think, but opportunity products generate opportunities.

  3. As always, I learned something. It’s one of the things I love about being on the team. I thought I knew a little bit about this industry and profession before I became a part of it. But the longer I’m in it, the more I realize how little I knew! I guess it’s a good thing I have an open mind and actually enjoy learning new things. **See you in Las Vegas.**

  4. Jeff Parness says:

    Jeff… I believe that you have answered the questions that so many people want to ask and don’t because they are afraid what the answer might be. IP is what will define a great online company that is sought after by many people trying to solve their financial pain. There are a lot of companies who claim that they have the answers to these problems that many are facing but more often than not fall short on their delivery, training, and personal coaching of the new team member. As a result of this many people become discouraged and give up on their dreams only to resume their day-to-day pain of working for someone else. However, your team, your training, your coaching, and your processes are the best I have ever seen or experienced. I am excited to be a part of the 100 people on your team that will have a positive experience and grow right along side you on this journey!! Keep the great information flowing! JP

    • Lauren says:

      I am a new member – but I 100% agree with you. I’m in the marketing and advertising business and this is not just a home run but a series of key insights that can take FOREVER to figure out. And it’s true too – this is an amazing opportunity… not to be cliche… but what he said!

  5. John Schaublin says:

    My first read, very darn interesting but making me think how little I really do know. Yikes better keep reading this stuff, it’s the best of it’s kind I have had the pleasure of reading. Thank you very much Jeff.

  6. Jan Streeton says:

    A great read Jeff! You make some very relevant and interesting points that I’d love to hear more about in Las Vegas.

  7. Great Stuff, I was glad you gave me the link on the webinar tonight. I will check all of your post out I am actually looking forward to it I would also like that chart you had up on the screen tonight about the earnings. Mabe I will find it here. See You In Vegas.
    Chery :)

  8. Nell Smith says:

    Jeff, Well said. Straight and to the point. Clears the cobwebs from the brain. Thank you.

  9. Omahar Wright says:

    That’s why your the professor Jeff , and you do it well.
    There’s a few things I always wonder about some online business, how do they make profit from someone just subscribing to there site for free & downloading things for free. Some of these sites you cant tell how they make profit and pay for the cost.

    • Gregory West says:

      Great read,Jeff,very insightful Articulate and just makes sense,offer something only you can give,or beven one that can be gotten very few places it can only work in your favor.It is true that retail is just so competitive online today,and therefore much less secure.I enjoyed it and heard what your saying,Greg

  10. Richard Wenger says:

    Every successful business person I’ve ever read or met has their own analysis of their experiences, but this was the most comprehensive analysis of internet marketing (and marketing in general) I’ve ever read. Good stuff!

  11. Bennie Curutchet says:

    Great job of explaining the difference of Retail and Opportunity. It is like you can always make more money with the brain than with the hands. I enjoyed your comments.

  12. Rickey Martin says:

    Great piece of informative and valuable research. I have firsthand knowledge of the ferragamo and coach lines and how women (and their husbands) pay dearly for them. I’m all for the opportunity that opportunity products represent. Awesome read, thanks Jeff.

    • What a brilliant way to differentiate between product lines and their marketing potential. You certainly are a great teacher…..and great teachers are rare!
      As a newbie, I appreciate you simplifying the subject for me.

      Thank you Jeff,

  13. I couldn’t be happier with my decision to be part of this team. It’s insight like this that sets you apart from everything else available on the internet. The information is always so informative and easy to understand. The transparency is also something that is difficult to find when researching internet marketing which is why it was a no-brainer for me to continue on my journey with you as my partner! Thanks Jeff…once again.

  14. Bonnie Chomica says:

    I love how you always make people think about things in a different way. This post makes perfect sense to me as to why so many people fail when promoting retail products. And, the big Ah Hah, for me, are the insecurities of people buying opportunity products online. I sense a lot of content oozing on that one. Thanks, Jeff.

  15. Derek says:

    Very Insightful Jeff — this is an excellent explanation of Retail versus Opportunity Products — I wasn’t even thinking in terms of dating sites and the like as opportunity products – thanks for your analysis.


  16. Joel Drake says:

    Did I miss this before when published? Great article Jeff L! Can’t wait till you get ‘time’ again to continue on! Looking forward to lighting up TTI with all of us!


      This was a very interesting way of explaining, internet Marketing. I am so excited to be apart of such a successful Team of Achievers. I’ve just became a member and so ready to become a success myself.

  17. Harold says:

    Hey Jeff,

    Loved the post man. The value was unbelievable and helped me a ton. I look forward to working with you with Top Tier Income. Every Online Marketer/Entrepreneur MUST read this if they have any intention on making money online. Thanks again.

    Harold McGhee

  18. Kathie Maben says:

    Well put, I keep learning everyday and articles like this reminds me how fortunate I am to be a team member. Keep up the good work that you are doing for our team. Even though I am still in the early stages you give me hope and look foward to working with you and the team

  19. Mark Powell says:

    A very informative post Jeff. The best and I think first “real” explanation on how this business model works and the way for anyone looking to enter the “online” business world should structure theirs.

    Your article also tells people what to look for when searching for an online business to join. Of course they really don’t need to look any further. They should realize they just found their home.

    Great job and looking forward to TTI’s success!

    Mark Powell

  20. Scott McAvoy says:

    I love the down-to-earth Jeff Lerner spin that we get from Jeffs’ postings. Always informative and delivered with heart. Why wouldn’t you follow him?
    TopTierIncome is going to be GREAT, and we will all benefit from Team Jeff.

  21. Paul Johnson says:

    Thanks Jeff for breaking this topic down into some very understandable and basic concepts.

  22. Kevin Knecht says:

    Great insight, Jeff! Melissa and I have put the same time and effort into marketing low profit products and services (soaps, lotions, potions, telecom, etc.) as we have into high profit products and services (info. marketing, conferences, etc.) and quickly discovered with a much higher profit margin there are more funds available to develop an advertising budget so we can continue to find customers who want our products and services. It’s much easier to capitalize a business, especially in the first 2 years, if you’re generating $1000 per sale up front per customer, rather than only receiving $100 up front and then $50/mth over the net 18 months.

  23. Dennis Funk says:

    Enjoyed the read. Need to make this part of economics and business 101.

  24. I just got on board with TTI. Glad to be part of something I understand and preparing for the training. Jeff always tell us ” Keep It Simple”. Thank Jeff

  25. Joyce Becker says:

    Hi Jeff,
    Great breakdown of retail vs. opportunity products. This is a very concise, easy to grasp overview of the business model and how it actually functions. I also like your expanded definition of opportunity products. Thanks for posting.

  26. Rich says:

    Anyone who has been scratching their head about what they should be marketing online particularly in 2011 & beyond just had their questions answered but also probably saved themselves a lot of time and money as well as mental capital.

    Some people are skeptical of non-physical, more information-based products & yet I would argue as you do that not only do these products provide the most sense from a numbers perspective but also that it’s informational services and education-based products that are the most life-changing & provide HUGE opportunity as standalone products event WITHOUT considering their added advantage of being easily attached to a business opportunity.

    How good is it to be able to derive HUGE value from a product and then get our money back several times over by profiting from sharing such a valuable product with others.

    How wonderful that TTI has done such a great job of hand-selecting products that are this valuable but also exclusive & so easily marketed!

    Thanks Jeff for TTI :)

  27. Maggi Flett says:

    Interesting and informative article. Looking forward to being part of the TTI community!

    • Rena England says:

      Great article. I have never really thought about our business in the way you described everything here. A real eye opener in comparison.

  28. Nicki Goff says:

    Thanks for writing this – very clear description of the two different models, and why an opportunity model is the way to go. Looking forward to working with you and TTI

  29. Samuel Smith says:

    Hey Jeff, this is the first article from you that I’ve read…but it won’t be the last.
    Your simple explanation and examples really make clear the difference between opportunity products and retail products; where their profit differentials come from; what their relative roles are in the sales mix; and why opportunity products are really the keys to the kingdom for a successful online business.
    Thanks so much for your insight.
    I look forward to reading more, and sharing my own thoughts with you in the future.


  30. Jay Allyson says:

    All the stuff we try to explain to people in one easy to read article – great!

  31. DeNae says:

    Thank you for this article, Jeff!

    This is such a great approach to evaluating opportunity products.

    I especially appreciated your labeling brands like Mercedes and Gucci as “opportunity” products.

    As you pointed out, less expensive models probably have most (if not all) the features found in luxury brands’ products. But since some individuals perceive these luxury products providing a benefit beyond what the product is designed to do (like driving a Mercedes making them look successful) they are be willing to pay a higher price. How interesting to label that product as an “opportunity” product due to that perception.

    I’ve added Simon Sinek’s “Start With Why” to my reading list.

    Thanks again for the great article!

  32. I agree with Mark, this is one of the best explanations of how this business works. Great post and I also look forward to TTI’s success.

    Another thing that I find with opportunity products, is that they tend to bring more emotion with them. I know I’m excited!

  33. Bill Shappy says:

    When I heard you talk for the first time on the TTI roll out webinar the other night I knew I finally found a guy who is sincere in his desire to help those of us who have been floundering in this industry!
    This article is superb in its expose of the inner workings of the internet marketing arena! You so eloquently stated what many of us have thought and felt about affiliate marketing but were missing some of the pieces.
    Nice work and I’m extremely excited about working with you in WMI through TTI!
    Carry on my man!!

  34. Julie says:

    Great information Jeff. You have a great way of pointing things out and bringing them to light… information so many of us can benefit from. Thanks for sharing!

  35. Jeff,

    This was a very interesting read and laid out in a way I’ve not really thought about before.

    Great Stuff! Thanks.

    Cecilia Chapman

  36. Great article Jeff… It has resolved the issue I sometimes struggle with when trying to justify in my mind whether one item or another is to expensive and would someone actually come up with the price of the product. Also there are several great points you can use when having the inevitable discussion concerning pricing with your future partner. I will make sure to read it again to assure I get all the points you discussed.

  37. Scott Seaman says:

    Great read Jeff,
    I have been in the retail trade for 30 years and have never had such a clear explanation.

    Thanks and looking forward to working with the group at TTI.


  38. Mark Walton says:

    Fantastic explantion of the market we are all trying to make a living in – I’ve never really dissected it like that; it makes perfect sense and enables you to make sensible goals and satregies to achieve what you want to.

  39. THANK YOU for such a clear comprehensive explanation of the incredible opportunity there is in an opportunity product. It helps me as I am developing my own product as I consider what makes my product unique and hard to duplicate. I took notes. Your information both educates and excites me and I am glad to be on your team once again.

  40. Andy Filson says:

    Thank you, Jeff–for clarifying further the difference. I’ve suspected this for some time to be true–but having it spelled out for us all is very useful.

  41. Michael Greenwood says:

    Nice article Jeff. Hopefully this helps someone realize where the maximum potential lies for their marketing effort. Well done. Thanks.

  42. Lynne Yanik says:

    You’ve made me rethink some (not all) of my wants and desires. I realize that not all people think the same about retail sales or salesmanship but you’ve hit the nail on the head! Thank you.

  43. Colleen says:

    Exactly, we can’t buy this at the Wally World. I am in total agreement about the whole “designer” thing – really pay 10 times as much to have someone else’s name on anything I own – goofy. I loved Simon book – I need to reread! Just one small comment on your “mail” should be “male” in the pattern of baldness. Thanks for the insight! Blessings.

  44. Shaun Hendricks says:

    As a previous business man what you say make a lot a sense, great article.

  45. Joey Norris says:

    Very insightful!!!!

  46. Greg Davis says:

    Great Article, very informative, I am new to the homebase business and eager to learn as much as I can.


  47. Michelle Rodriguez says:

    Thank You Jeff for explaining things in detail. I have had a general idea about the topics you shared, Now it is much more clear for me to absorb. I embrace the opportunity to continue to learn. Exciting information.

  48. Robert M Lemmenes says:

    Certainly “interesting”, definitely “educational”, and absolutely “worthwhile” material. Once again you have clearly explained yet another aspect of why so many fail in an online business — and, conversely, what one should seek in order to enhance success. I’m sure that I’ll read this several more times. Thanks for this posting, Jeff.

  49. Larry Neal says:

    Thank you Jeff, As a newcomer reading your article let’s me know I’m in very good hands and will and am learning the most effective way of running my business.

  50. Larry Harless says:

    You are correct. You’d not believe how I am taken with opportunity ads. Am I the only one? NO. There are millions of people just like me that are open to different things. I’m beginning to feel that I’ve landed upon the thing that will change everything for me.

  51. N Peter Nelson says:

    Thanks Jeff, the article helped me understand where we are going with TTI and how we will get there. Pete.

  52. Enjoyed your post very much. It really explained the difference between retail and opportunity products and the potential financial return. Why work for $50 and $100 commissions when you can make $1000 and $9000 commissions while helping people to change their financial futures, regain lost time with their families, and spend more time pursuing their dreams and interests.

    Thanks Jeff for creating TTI so people new to internet marketing can learn what it takes to be successful with it. We want to help people, while doing the right things, and make money at the same time.


  53. Miroslav Ilic says:

    Completely new material and information for me. It will help to understand basic principles of this business.

  54. Absolutely! Until desire takes hold, any product will do…After that, finding the ‘right fit’ takes desire and turns it into dreams!

  55. Vann says:

    Thanks for the great information. I don’t know that most people even look at the product types like they should when looking for a new opportunity.

  56. Cathy Werking says:

    Perfect article, Jeff. And a great reminder to those of us with a proven opportunity product (but sometimes struggle with our marketing) that we’re on the right track. We just need an affordable, organized, immediate way to market successfully, which is why I’m so excited about TTI. Thanks for sharing your expertise!

  57. David Jennings says:

    Thanks Jeff for sharing your street sense. What a Great way to start the new year with the TTI internet dynamic in our toolbox for success.

  58. Dr. Danny says:

    After reading this post, I now understand why I failed in my initial effort into Internet Marketing in 1999. I was trying to sell retail products that had a very low profit margin. Never looked for a particular market niche. Marketing costs ate me up.
    Back then, I really could have used a Marketing Mentor (like Jeff) who could have alerted me as to the jungle that I was jumping into.
    Thanks Jeff for this great information. It would have saved me over $15,000 in wasted investment and not scared me away from Internet Marketing for over 12 years.

  59. Jeff, Very thoughtful analysis of the difference in revenue engines that are required to be successful in Internet marketing. Thanks for your insight! swp

  60. Jeff, excellent article and a great perspective on 21st Century business, marketing, and advertising. Glad to be associated with you and TTI.

  61. patricio says:

    Great reading!! It opens your eyes as to how nuch there is tp learn.
    Jm excited to be part of your team and also to work side by side and embark on this great journey that im sure will take me to new heights in my life and to be able to pass it to others. (pay it forward )

  62. Nancy says:

    Hi Jeff,
    Great info.
    Looking forward to learning more from you.

  63. Josh Goossen says:


    I just wanted to say thank you for this enlightening article. This is priceless information that we all should know. Why didn’t they teach this in schools…OH YEAH I know…they didn’t know either. Thank you for giving me my Masters Degree online!


  64. M.C. says:

    I’m glad to be a new TTI member (old CCP member) and this really cleared up some definitions for me. I’m very inspired.

  65. M. Paladino says:

    Learning a lot and starting off the new year right! Thanks Jeff!

  66. Dave Simmons says:

    Just being new in TTI, your article was very informative. I realize how very little I know about this business. Looking forward to learning much more in the near future.

  67. CLARK SUDDUTH says:

    This is the kind of information you don’t see often. It’s priceless. Thanks Jeff!!

  68. Peggy says:

    Each time I learn more from the TTI model and I am getting very excited about the involvement with Jeff and all of those involved at TTI. Honestly, TTI offers clear and concise answers and plans. Thanks Jeff


  69. Joe Kruper says:

    I just joined the team and look forward to working with you for years to come!
    This is a very well written article and I am a great advertisement for why selling retail products has become harder and harder to do. I sell flooring and have been doing it for almost 20 years. In my best year I made $250,000 selling $3million dollars worth of flooring. Imagine the hours I put in doing that??? With that came no residual income- just another year of setting goals to work more hours and try to sell more then $3million. Wow- When would it end??
    Now it has gotten even harder because with less people buying, and more competition my product margins have gone down (22%average).
    Your article sheds light on exactly what I am going through and why I chose to join your team. I look forward to a successful new start learning your programs!

    Joe Kruper

  70. Matt Roth says:

    It all begins to make sense, especially when you look at the part about the opportunity
    products that can’t be bought on a shelf but only through the human touch that can be done on the internet and still keeps the anonymity of the user intact! A great source of information and direction.

  71. Robin says:

    Good information! Knowing the important stuff is what makes the wheels turn.


  72. marquin says:

    Hey great information Jeff I anticipate to learn a lot of business knowledge with this community.

  73. Steve says:

    Insightful and helps further the understanding of the industry and how and why it works. Read with great interest and look forward to more.

  74. Excellent read Jeff…. finally I can see a light at the end of the tunnel for my online journey. It looks like it is all going to fall into place now.

    Thank you.

  75. Greg says:

    What about the opportunity for repeat customers? Since the costs associate with the initial sale would go considerably after the first sale, I would think the fact you can have repeat buyers would also be a determining factor.

  76. Barry says:

    I am just getting into this; But I can already tell that I picked a good company because of the variety of products they give me access to. I do not think one great product is enough The more people have to choose from the better the chance they will see what they are looking for.

  77. Dianna says:

    Jeff and Those that have commented thus far,

    After reading through everyone’s posts and the article understand better about the need, drive and desire for the Opportunity Product. I’ve been on eHarmony, ChristianMingle and bought pre made websites and tailored for businesses too. It seems that I’ve had specific goals and found hybrid products as described.

    I do think that Universities that do teach the current market, technology and insights that Jeff presented are in demand and wholeheartedly support education efforts.

    Thank you for speaking clearly directly and respectfully, Jeff! :) What a great article!

    I look forward with great excitement on learning more and reaching my first personal goal .. “Getting to know and understand the business in detail and applying each training technique as soon as possible.”

  78. Mary-Anne Dysart says:

    Holy crap (if I am allowed to say that) I really don’t know much at all and have a mountain of learning to do. Thanks Jeff

  79. Harley says:

    Very insightful indeed. Jeff you have through this exposé given us a general picture of the online marketing mechanism. It definitely opens the way for further research into the subject. I can also see the element of digital tangible products vs. intangible product and services. Of course the internet is redefining all existing parameters and it is most important to be aware of the development of the marketing needs and the ‘how’ to meet those needs. It is also reassuring to know that TTI is based on a solid online business model of operation..with continuum . Should the ‘traffic’ element be addressed successfully, this model ,TTI will be definitely be sustainable. My question is: was this blog an ‘opportunity’ or a ‘retail product’….lol

  80. Thank you. I appreciate the work you have put into your product and the clarity that you bring to the table. Crystal clear reasoning makes me all the more determined that I have made the right choice by being here. I am looking forward to learning and also to fulfilling my dreams. I can’t absorb fast enough for where I want to be. Yes sir, I am on my way to financial security finally!

  81. Amy G Tan says:

    Hi Jeff,
    I am ‘wiser’ now after reading your article…looking forward to learn from you.

  82. Corrie says:

    Thanks for the clarity you bring to the chaos. What surprises me most about this info is how many times I remember buying an “opportunity” over the internet instead of a retail product. They were opportunities usually to have access to information I needed, and I was pleased with the opportunity I purchased in most every case. I just hadn’t realized how the producer of that opportunity had strategically marketed the opportunity to me in a way that convinced me to “invest” in the desire. I really, really GET IT! Thanks again, Jeff.

  83. Lauren says:

    What people think, feel, and project drive consumer behavior. I have often scratched my head at the high-priced retailers and wondered…. why? Really? But, they spent the money… yes? Understanding the differences in how different people purchase different things is the key.

    Thanks so much for this insight – I look forward to more!

  84. Andre Bowen says:

    Jeff I have to say the devil is in the details. You have revealed some insightful nuances to the marketing game. With retail products having to remain low priced due to production and distribution costs as well as high competition it is not the ideal choice for a marketer. But with the fact that you are selling a set of Opportunity products that can provide certain services that have high IP value and less competion with low cost of production and distribution allows you more upper pricing freedom. And the fact that your product is most likely difficult to duplicate adds even more to the fact that it is an “OPPORTUNITY”!!!

  85. Deb says:

    Interesting articles! Thanks for sharing your understanding of how the different types of products, retail versus opportunity, really work.

  86. John says:

    Great article. I almost got into a straight affiliate opportunity several months ago. It seems from the information in your article that I am now on the right track.

  87. Teresa Carpenter says:

    Wow, thats pretty amazing. You make it simple so people can understand it. Thanks

  88. Marie Jaipaul says:

    Now we know why some people get rich with online marketing. What an interesting and educational post! I have never before given thought as to why people search online for things they would never ask their family or friends for advice on. The Internet provides anonymity and this is why opportunity products thrive. You said it Jeff! Opportunity products are a marketer’s dream! Thanks for the insight.

  89. Francis Horton says:

    What I get from Jeff’s blog is this…
    The shortest way to IM success is by education, training, and listening to the experts.
    We don’t need to re-create the “wheel”. Let’s just learn what to do with it.

    Francis Horton

    • Hi Francis
      I totally agree with you! I am very new and have looked online for jobs and ended up doing surveys for a nickel. I think you are right we don’t need to reinvent the wheel just listen to the experts. Makes me understand why so many people fail though. Good luck

  90. Debbie Huff says:

    I look forward being on your team. I have seen what you talk about in your article.
    I have work both ends the product and opportunity. I do enjoy the opportunity because it helps people I thought. But joining your team I will be able to.

  91. Suzannie says:

    Great read Jeff. Thanks for the insight and eye opener. I’m so pumped to be a part of TTI.

  92. I’ve come to learn Jeff Lerner is a genius, well…perhaps a pretty smart guy. A pleasure to read Mr. Jeff!
    Richard Sarasin

  93. Thomas Sapp says:

    Great article

  94. Maurice Kemp says:

    Good read and it’s always nice to learn something. Had never heard of “opportunity products” before. The differences with retail products were nicely explained and very enlightening.



  95. David. A says:

    The way to go is digital-If you can sell a good quality report @ $2 a download to 10,000 people thats $20000 in your pocket . It is a highly profitable possibility with digital products- Is that not why affiliates can make 70% commission on some ebooks on clickbank?
    A marketer with a massive responsive list can do that easily IF the report is good copy. Now, try that with physical products–lets say $2 pen .You cannot make you that kind sales or profit. Thanks Jeff. I hope to profit from this place.

  96. Lanny Dillon says:

    Jeff, excellent article. You hit it out of the park with your discussion of Intellectual Property and the value in it. The contrast of a retail product and an online opportunity is amazing. Thanks for the knowledge.

  97. Gary says:

    Jeff instead of being redundant let me just say I agree with all the others! What you say really rings true. How did you get to be so smart? How long did it take?

  98. Erica Folk says:

    This was very insightful. It gave a clear picture as to why opportunity products are easiest to use and it also gave a good look into how people think.

    Thank you.

  99. Russ Packham says:

    Jeff, you hit the nail right on the head. I’ve spoken to many potential business partners about different opportunities, and mine in particular. I have to bite my tongue when they tell me they are going to make their dreams come true selling Avon or Mary Kay cosmetics, or even the latest thing here in Texas, deregulated energy.

    The commissions on these programs is so low, and the work required to actually make a living is so intense, unless you have a full team working for you, it’s just not worth it. In fairness, these opportunities were originally designed to provide supplemental or part-time income for stay-at-home moms. Even so, I haven’t talked to a single person who has been even moderately successful in these business opportunities.

  100. Very enlightening! I certainly had not thought in terms of the nature of a given product or service this way and what it means in regards to the revenue derived from a respective sale!

  101. Sandra Busler says:

    Interesting and informative article. Looking forward to being part of the TTI community! Thanks Jeff

    • Mireya says:

      Very insightful. Makes sense to leverage your time with the higher profit opportunity products…..

      Thank you for sharing your wisdom….. I am ready to be in your team Jeff

  102. Good marketing strategies and insight to better marketing and products.
    I’m new, but learning. You and your team make it easy to learn. Thanks.

  103. Malinda says:

    Thank you very much the way you explained this really opened my eyes.

  104. Maroun Khouri says:

    Very interesting concept and strategy which I never saw traveling around… I am sure that I made the right choice joining in.

  105. Ralphy Novotney says:

    Howdy Sir!

    Great stuff! As a newbie, what I’ve been slowly coming to the realization of is that with the right ingredients or should I say right formula, ANYBODY in just about any line of work could make their business grow.

    Keep on, keeping on Mr. Lerner! And I will do my due diligence by keeping myself abreast of your articles.

    Ralphy Novotney

  106. Great article. I like the way you make the comparisons simple and insightful. I am excited to put this all to a test.

  107. Alan Spray says:

    Very insightful. Very easy to understand. The difference is very clear. See you at the top.

    Al Spray

  108. Ron Jobe says:

    Very insightful. Makes sense to leverage your time with the higher profit opportunity products.

  109. Dave Parr says:

    Hi Jeff, just got started last week and looking forward to more great info. from you and TTI, Dave

  110. Shirley Ramse says:

    I am new at this. You have given me a lot to think about. I appreciate the education.

  111. Don Haap says:

    Hi Jeff,
    Having just come onboard after dabbling in IM for the past year, I can certainly see the advantage of working with those that have “Been there, Done that!” Your article is very insightful and informative. I look forward to working with you and the rest of our team. Thanks for the enlightenment!


  112. speedy moore says:

    New devotee with new wisdom thanks to your layman’s explanation

  113. Ben Cadet says:

    I like this informative document. It is clear, detailed and inspiring. I am new the community but I looking forward to use you as a mentor to reach my goals and continued success. Great job Jeff!

  114. Ray says:

    I am a new member; it’s good to know I have access to this type of info.
    It lets me know I’m in the wright place to gain the knowledge I need.

  115. Angline says:

    There is a lot to learn about products and marketing. I am willing to get right products.

  116. peter dent says:

    this is a whole new ballgame for me, i’ve never heard these things before.i’m learning a great deal already. it’s sort of like having poor eyesight and receiving a pair of prescription glasses and finding out a whole other world exist. this is fascinating and exciting. i appreciate you very much. thank you.

  117. Jake Trio says:

    Very fascinating, yet such a simple concept. It really gets ideas flowing in my mind! Great article!

  118. kevin says:

    I think you make a very valid point. Educational and inspirational.

  119. Adam Nackers says:

    Jeff, This was a truly insightful article. I can tell you for sure that I’ve had feelings of insecurity for a while when it comes to internet marketing and my lack of success. I’m going to do whatever it takes to have success with the Millionaire Operating System.

  120. Darrell Bifano says:

    Great comments about the different ways to market. New to this whole business, so any advise or help is welcome. Now I know what to look for in the future for my marketing of products. Thanks for the shortcut to success.

  121. Les Willis says:

    a lot of very good,maybe even necessary information presented in an easily understood form. I was especially impressed by the difference between retail
    and opportunity products.I now realize I know less about marketing than i
    thought I did.

  122. kamal says:

    jiff I think this explains why opportunity products should be the back end product in the selling funnel,and without this you can’t get rich online

  123. Tyler says:

    Great information Jeff! You really understand the industry and the people involved. I look forward to learning what you have invested your time and energy to put together for us.

  124. Tanya Styron says:

    Hi Jeff,
    Your blog is very informative. I have never stopped to analyze Retail vs. Opportunity like you have with breaking it down into simple, logical pieces. Thank god I am now on the Opportunity side for income. I look forward to working with the MOS and all the staff. Tanya Styron

  125. Larry says:

    Jeff that was a very good article you are right there are many aspects of products and services that are marketed in very different ways. You have to find your nich in what you feel comfortable with. You also need to be open mined as to your approach to other products and services that you may not of thought of.

  126. Moses Chase says:

    Hi Jeff,
    Got started 2 days ago, I’m flying through the set-up here, and have to say I enjoyed your insights and understandings of internet marketing and the retail and opportunity products. Cheers

  127. Danielle says:

    Great article! Very insightful! I really like how the concepts discussed were in an easy to follow format. Thank you!

  128. Very enjoyable article! It was especially enlightening because you showed the profit from retail versus opportunity products. The marketer earns more money using
    opportunity products and since a client buys on impulse and desire than most other do. These clients decide they want a product no matter the cost and they also want the purchase to be made in secret mostly. They may be purchasing something not available elsewhere and they want it now. The marketer has more opportunity to close the deal.More repeat customers come from these types of products.

    • I really like what you had to say.I am learning very much not only from Jeff’s blog
      but from what others are sharing too.You have made things very clear for me and i thank you.

  129. Susan Wells says:

    It’s 2:16am, Saturday, the end of my first week with MOS. I am really just beginning my first week’s work, a week late. But, you know what? I am really excited about learning! I almost wish that I didn’t have to make a living, so that I could just have the pure experience of learning. I went back to school and completed my education as an adult. It was nursing school, and those who have had the “pleasure” know what I mean. Honestly, I didn’t even remember the route I drove home some days, I was so exhausted. But the fascination involved in learning was the motivation that kept me going. We can all count on one hand the number of really great, effective teachers we have had over the years. They are the ones who make things “click” for us, so that we really understand, and thus, can remember what we’ve learned because it “makes sense”! Jeff, I believe you may be one of those rare gifts…a really great, effective teacher. I am excited to learn and I feel so lucky to have you available to me. I may hav gotten a late start, but I feel extremely fortunate to be on this winning team. Way to go, Jeff, and thanks!….Susan

  130. John Sellmeyer says:

    What a lesson learned. I’ve been trying to sell on line for some time now. Thanks to you Jeff, Now I get it. I am truly grateful to be a part of this community.

  131. Joan Smith says:

    Well put Jeff, I am new at this and it will take a little while to soak in.


  132. RICH says:

    Exactly why I opted in. Exclusive lucrative product and one thing I never thought about before. How many OLM”s do I know? …ZERO

  133. James Gaffney says:

    Hi Jeff,
    Nicely done, learned a lot about the product and opportunity.
    Like why Gillette give away there razors. They know you have
    to buy the blades.

  134. Scott Lara says:

    Jeff this is an excellent discussion of retail and opportunity products i am a newcomer to TTI not even a week yet i heard of you a long time ago when you worked with other companies i been in sales 16 years i know its not the same im learning alot already my coach is great looking forwad to learning more

  135. Christopher says:

    This is one of the most inspiring article I have ever read. I highly recommend that people read and keep the article for proper built up in the system

  136. Could have my saved myself several thousand dollars, a lot of time and even more frustration (and some self doubt) if I had understood this sooner. Thanks!

  137. Gary Jensen says:

    Jeff, I was in the wholesale/retail petroleum business for almost 30 years. When I retired in 1985, the only word I know was “competition”. Retailing was all about merchandising and pricing to be competitive along with hard work and long hours.

    Sorry to say, I was not even familiar with the term “opportunity products”. I have bought opportunity products in the past without considering that it was an opportunity product and not a retail product. Thank you Jeff for your informative explanation of the differences between retail and opportunity products and why opportunity products are the way to higher profits. Such a great interesting read that I had to read it again.

  138. Franklin Milledge says:

    This is all new to me ,but very interesting and helpful. I plan to come back and read it again! Thanks, Jeff

  139. Billy Vaughn says:

    Great read….Very informative.

  140. michael says:

    great info for just getting started nice to know you got my back to help me on my new business. thanks!

  141. Jeannette Brooks says:

    Jeff. This is great stuff! I am new to the internet and your are a great mentor and teacher. This information is very insightful and interesting for me and many others. Thanks for taking the time to take us all to a new level in our journey!

  142. Thank you for the clear explanation of opportunity products. The pattern of the traffic-funnel-filter-follow-up seems simple enough.
    Thanks for a great article.

  143. morena engelking says:

    Thanks Jeff!
    What a very informative blog. Clear, precise and hones to each individual core and taken even further with each subject topic thoroughly dissected as each shown with examples with more details. Definitely worth going back and reading more than one time!

  144. I cant tell you how glad i am to be here ,the words are had to fined . I now have a expiexplosive, lade out path to get where I wont to go . I am new to this all . But do to the grate traenning I am getting I will see you at the top . Thank all of you for your hard woke in the past .. Thank you Thank you All. Rodger

  145. I thank you for teaching on retail prouduct pricing & opportunity pricing . I had never heard of opportunity pricing be for , did not know there was . Thank you !!!!

  146. Roger Johannesson says:

    This post makes sense to me as to why so many people fail when promoting retail products. The clou for me, is the insecurities of people buying opportunity products online.

  147. Grace Mobley says:

    Thanks for this article Jeff. This was very informative and easy to follow. I am glad to get some understanding of the concept of Opportunity Product and Retail product marketing. Thanks for the opportunity to become a part of this community.

  148. Paula Bielski says:

    A very informative article that shows you where to focus to earn the most for your efforts. I just started and am very excited about this program, I can learn and earn at the same time. Its a great opportunity! Thank you

  149. Norman Fields says:

    I am new to this kind of business, however, what I have learned from Jeff and the rest of the team is within itself heart swelling and enlightening. Thanks so much.
    Norman Fields

  150. Russ says:

    Opportunity products are awesome! I should know, I’ve spent a small fortune on them, lol. Thanks Jeff

  151. Mary Mayoza says:

    Great Post. Very informative and easy to understand. Looking forward
    to more of the same. Glad to be on the team.


  152. This page was very educational and informative for me. I have learned the different types of sales and the difference between the two.

  153. Eva Karf says:

    I loved reading your article, Jeff… I owned a retail business for 6 years and know all about pricing and competition, as my business really was boutique-style and couldn’t compete with the ‘big’ guys… my overhead was as high as the Mount Everest, and my freedom and leisure time didn’t exist… it was hard as hell, but I think that the Internet has opened a way for all/most of us to do business much easier and far less costly than it was offline…

  154. anthony shellard says:

    Very informative and explains why i was able to do well as a Personal Trainer with my extra knowledge.That is until the economy tanked and people went looking for the lower cost version. I am enjoying all the steps so far and this was a great article.
    Thanks Jeff

  155. Alan G.Holmes says:

    Great explanations,
    Thank you,

  156. Aigar says:

    That was something new and interesting for me, new perspective from which I have not even heard. I have to say the same as Tanya – all is simple, logical.

    Thank you Jeff for this opportunity

  157. greg says:

    yes very good thankyou just starting i’m sure i will be learning more great info from you.

  158. Very interesting look at why I haven’t done well in internet marketing up to this point. Affiliate marketing in the retailing of high-end resistance training and body building equipment market was like slow death. I could never get the traffic numbers to make it feasible, but didn’t know why. Now I get it and I owe that revelation to you. Thanks Jeff.

  159. Alex Markovic says:

    It is always great to learn about “obvious” models and strategies that would take forever or never for most of us to come up on our own.

    Thanks Jeff!

  160. Steve Walton says:

    Thanks very much for your insights. I am learning about opportunity products for the first time and found it very enlightening.

  161. Robert Jackson says:

    Very Informative Read Will Have To Read Again, Never Thought About it That Way

  162. Brandyn Drew says:

    excellent information, very good read

  163. enjoyed the article. i hope i will finally understand all this. i’m trying’

    thanks nancy

  164. enjoyed the article . hope some day soon will understand all of . i am trying.

    thanks nancy

  165. Ric Fournier says:

    Great article Jeff, very informative, breaks it down and easy to understand. A very interested read!
    Thanks again

  166. Dudley says:

    Jeff: This article demonstrates the quality of leadership you possess. Clear thinking, vision, the ability to take action and to communicate. The concepts are clearly set out and and provide aspiring marketers with new meanings. I would like to see you tackle the differences between marketing and salesmanship as you intimated.

  167. James Nelson says:

    Thanks Jeff, This is stuff I haven’t heard of before.
    I have copied it to notepad and am printing out a copy so I can refer to it easily
    Thanks again

  168. Very enlightening…I never really looked at products like that before.

  169. James Samuel says:

    I only have one word for this Article (“Fantastic”)
    Jeff! Now I know why you are such a successful Marketer.
    I enjoyed this reading, such great insight into the field of marketing.

  170. Lee Ninneman says:

    Great info Jeff. A must read for anyone contemplating starting their own business. You’ve taken a very complex subject (economics in particular) and made it easy to understand. Thanks

  171. Pete Thompson says:

    Jeff, I’ve paid $50 dollars for 200 page ebooks that didn’t say what you just wrote. Good info to have and thanks for making it simple and clear to understand! pt

  172. Marva says:

    Great information, very interesting . Thanks Jeff for taking action to help people like me you are helping to make this world a better place. I am glad I opt in to be on your team.
    God bless!

  173. pierre c. says:

    I am a new trainee in the business online marketing these are the article that will make us understand the importance of having the right tool to work thank you

  174. Kelli Beaulieu says:


    Very interesting article. I did not know the difference between Retail vs Opportunity Products before hand, and I am so happy you shared this information. I look forward to reading and gaining more knowledge from you and the team.

  175. John Hopkins says:

    Hi Jeff I thank you so very much for opening the sence of your heart to give us the know how to go on line and make a real good liveing thank you.

  176. Robert says:

    Interesting read, It does shed some light on why some products seems to work better for sales reps than others.

  177. Mi Ko says:

    I learned much about retail products vs opportunity products. I am always open to learning and I am so happy that I am one of your pupil to learn all of necessary info to apply into my business. Thanks a million!!!

  178. Brian says:

    Great insight here! Keep it coming!

  179. Virginia Vazquez says:

    How many times have I said ‘ I wish I knew what makes this work.’ Your comments just jelled it together for me. Honestly, I have always been proud that I am a hard worker, but I see I don’t have much to show for it after 30 years of practically giving it away. No one remembers what you did for them yesterday. After just a few days of hearing your calls, seeing some of the U-tube stuff, and now reading this, I just know that I am in the right place. Thanks Jeff….for the opportunity!

  180. David Killian says:

    I like the way you explain things by breaking them down into specific definitions.
    Thank you so much for your help. David K.

  181. Mario says:

    Great article Jeff! I was always drawn to opportunity products over the years, information and “how to” products is what I search for when tooling around the internet. One reason why IM marketing was something I wanted to try.

  182. Wow! Thanks Jeff. Now I know that I am on the right track with my product. See you at the top!!!

  183. Helen Wall says:

    Now I am beginning to understand why I have never been able to build an internet income before! This is the education I would really have loved to have when I started out online.

  184. Andy Long says:

    This makes total sense. What’s amazing is, with all the time I’ve spent online and hearing from successful online marketers, this is the first time I’ve heard this explained out in this much detail. I think it’s because these marketers want to keep this information to themselves. Thanks for sharing!

  185. jayce forbes says:

    lots of great information and gives me a better understanding of how to be successful online and how to make the greatest profit and gives me some ideas of my own also.thanks jeff

  186. out of the all the system I paid for this is one that gives me complete education on how to make my business successful. thanks Jeff, looking forward on working with you..

  187. Thank you Jeff for explaining the difference between retail and opportunity products, I never heard of opportunity products before. Thank you!!

  188. malena says:

    I have worked all my life in Education and traveling for students to go abroad, and cultural visits in my country, I dont know if that market is fullbecause everybody has a travel agency or via Internet, but Education in differente levels, and giving sponsor to children who can not go to schol I dont know if that will be one of the two, as opportunity?
    Can you helpe me with that.. I just sarted
    Thank you
    Greetings from Mexico

  189. Brett Millard says:

    Great exlpanation of a topic that few bother to take time to consider. I think at the end of the day, no matter what we’re selling, it’s not so much “what the customer gets” as it is “how it makes them feel” that’s important.. People will always pay a premium to feel better about themselves. You can have the greatest “product” in the world but nobody will want it if it makes them feel bad.

  190. malena says:

    I wrote you last night because I am starting, but got clear what is an opportunity and I wish to know if in education or in traveling I can have the chance to go into the market this way
    It was very helpful thanks

  191. Marcello Rivera says:

    Hi Jeff,
    I just wanted to say thank you for opening my eyes to class 101 blue sky thinking,
    how things are sold and the process of buying on the internet really works.

  192. Saundra Snyder says:

    I enjoyed your article very much. Thank you for taking the time to share this important information with the rest of the community.

  193. Dennis Funk says:

    This sheds a lot of light on why some are successful and others are not in the business of marketing online.

  194. Thanks for a very insightful and eye-opening discussion. Nothing is more true than the ability to avoid voluminous competition in creating a license to print money. Very well said.

  195. Julie Schulte says:

    Hey Jeff,
    Still setting up the website and this is day 3 for me. Loved your article because in my mind it was exactly, what else can be sold to generate that kind of income. This was so well written and clear on the different types of product. Thanks for sharing.

  196. Randy Cook says:

    I’m new to online marketing. Your article is great! I appreciate your experience and insight. I have a better understanding of what I’m trying to achieve and how. Thank you!

  197. Jolene Waters says:

    I really enjoyed reading this peice Jeff. For a new comer just coming into the online business it sure puts me at ease when I can read things that actually bring things into a brighter perspective for me. I don’t know much about computers or sales and everytime I log on to this site I learn something new. The world today is filled with many new inventions and technologies and I am proud to have finially gotten the chance to tap into the secret behind it all, how it works, how it sales, how it gets people’s attention and so forth. This is a wonderful article and am glad that I got the opportunity to read it. Keep up the great work Jeff and I will see you at the top!!!

  198. Heather McCaffery & Judy Harrison says:

    This was very eye opening. The understanding of it all just fell into place. These are things I had never heard of before. I see clearly how IP would be the way to go.

  199. Great insight Jeff. Guess that’s why “how to” products sell so well as they fit the opportunity paradigm. Once written the cost is virtually zero so 100% profit. Hows that for opportunity?

  200. Mike Gaspard says:

    Enjoyed the read! I had never heard the term Opportunity product, and I liked the
    idea of hybrid products. Thanks for the info. Looking forward to more!

  201. Kira Owens says:

    I never knew those things before or maybe i just didn’t care in the past. I to am new to this and reading this was most helpful. I totally understand the difference and why. I will take this advice and use it. Thank you. Kira

  202. Phil D. says:

    As an Electronics Technologist it was easy to provide what the customer needed. It just had to work. Now I have to think in terms of what do they need to solve their needs. Interesting. Probably should have taken up psychology first. But I get it. And thinking back on all of the successful I want it products……………It all makes sense. I’m glad your light bulb came on early. Here’s to our success!!

  203. Linda Christopher says:

    I realized after reading this just how many “opportunity” purchases I have actually made in the past. I’m now even more excited to start earning money on my own opportunities. I’ve tried the retail route, and it’s definitely not easy. However, after this read, I can see how what I tried may have worked if I had possibly handled things a bit different. Plus I never really thought about people buying on the Internet for the anonymity. Lots of good stuff!!!
    Thanks for the info Jeff.


  204. Like what you said, “opportunity products generate opportunities” i belive in that.

  205. Very informative! As a “newbie” to online marketing, I can’t wait to get in deeper!

  206. Kenya says:

    Very interesting article. First time reading about these concepts, and I did not find it difficult relating to what you shared.

  207. Harim Calderon says:

    Hallo Jeff,
    As a new member aspiring to become a new entrepreneur in this kind of business, I “indulged” myself with your simple and insightful article! I was able to understand the differences between retail and opportunity products and pricing. This information provoked my desire to continue learning more internet marketing skills, and, perhaps, apply them some time in the near future! Thank you!

    I am looking forward for an opportunity to meet you in person sometime! God bless!

  208. Ron Sparks says:

    Jeff – I have only been a member for less than a week and I have done a lot of reading and watching, by far your blog is the most informative. I am looking forward to meeting you soon!!

  209. Donna Jackson says:

    Jeff–what an eye-opener! I learned so much from your article. Thanks

  210. Dwain Thompson says:

    Great insight Jeff…. love how you distinguished between the different lines.

  211. trevawilson says:

    Dear Jeff,
    I’m into my first week of MOS. Late last night I decided to watch your Webinar which dealt with The MOS Business Model, I could not stop reading. I was up until 5:00am, reading and re-reading every line, while taking notes, it was fantastic, like a light bulb was coming on slowly. but surely. Today one of our assignments was to read your article. Well I thought it would be a replica of what I’d read early this morning, but no, you made it new and even more informative. I feel so fortunate to have such a dynamic and experienced Leader. I’m so excited and ready to learn. Thank you for your willingness to share this awesome opportunity with us, openly and honestly. With my eyes open, I’m ready to go. Thank you again.

  212. Alice Zosa says:

    Really opened my eyes. I am just into my 2nd week of MOS and just learning my way around.
    Thanks Jeff.

  213. Karen Deyarmin says:

    Thanks so much for the simple and easy to understand way you describe retail and opportunity products. I work in retail and I’ve messed around online over the years looking for something, but this is the first time anyone has taken the time to simplify and explain every phase of this program. I keep looking forward to the next phase because I know no one here is going to let me down. For the first time I actually have confidence in a program where I can learn and make money, and I also have confidence in myself now. I’m new here and a senior citizen, but ………I CAN DO IT! Thanks again Jeff.

  214. baz says:

    Very concise and clear overview of today’s business model Jeff. Looking forward to being part of the community and learning from all.

    thank you

  215. Bobby Israel says:

    Hi Jeff,
    I am really excited about my interest that your article arrouses in me, everytime I read it. Its like a search of my mind to put some good info and ideas in the blank and void places. I feel a hunger and a passion to read it over and over and I will be looking forward to reading more of your such articles. I have been bashed around on my internet journey in search of something profitable and of course not so complicated; I never got anywhere. This is my 1st week in MOS and I have been enlightened to so much interest, direction and oppertunity pointed right at me and my goals. And your article with so mush structure and resourseful explaination with easy to understand teaching, wyyyy…. I’m just impressed at what your article has done for me. You know Jeff, because of you and the team “inner circle”, I am now looking at my challenging goal most positive and promising.
    I know right now I’m not an article writer, but I now also know that what I apply today makes a difference for tomorrow.
    Great job Jeff,
    One day I will have the oppertunity to shake your hand inside the
    “Inner Circle”. Thanks Again for shareing.

  216. Dan Hyde says:

    Great read, Jeff. I have wondered around for years not knowing where to go and this seems to be getting us in the right direction.

  217. Michael Crosby says:

    Hi Jeff. Just wanted to say this article was very insightful. I have heard of retail products but never opportunity products. looking forward to learning more.

  218. This is new to me. I have never tried anything like this before. I will review these pages several times in the future. Thanks for all you do.

  219. wayne powell says:

    good info to know , i have never heard of it put in that manor .

    thanks wayne

  220. Renate Stein says:

    Hi Jeff,
    I am a brand new member to MOS, so for the moment it’s reading…studying…listening… not easy for my ‘elderly’ brain, esp since english is not my first language, let alone this kind of scientific or technical language with all these unheard terms.
    So I read it twice, might even have to come back later in the process but I found it interesting and kind of eye opening.

  221. Anne Cuasito says:

    Thanks for the great info you provided. I’m very new and I look forward to learning more from you and the team at MOS. Thanks

  222. troy matchan says:

    WOW, Jeff that is some impressive information and very straight to the point. It gives me a way better idea/concept, how this can be run. Thank You and Well Put.

  223. rich bolinski says:

    jeff i was a salesman for a long time and i never heard it broke down like that before <it was a very good articale thanks for taking the time to help me along i hope i can make you guys as proud of me as you all are with your products

  224. Bill says:

    Thanks Jeff, that was very useful and valuable.

  225. Gloria Jones says:

    Very informative and enlightening. To me it crystalizes the paradox that some of new marketers face…the inability to market high-ticket opportunity products because of the initial outlay. That’s the edge that we acquire when we become a part of the Inner Circle.

    After three years of searching I am happy to be a part of this elite group.

  226. Tina says:

    Husband and I are just getting started and we are both excited. Great way to break down for us newbies. Thanks

  227. Wellsome, wellsome Jeff , Thanks! I see, the light on the IP Products this is what Iam going to be focus on .

  228. Jessica and Doc Jacobs says:

    Thanks Jeff! You made this make sense. And you have validated the things that we already thought and felt. Here’s to opportunity!

  229. Earl Richter says:

    Hey Jeff,
    Very educational and enteresting reading.

  230. M. June De La Rosa says:

    This was pretty insightful, especially since I am new to MOS and the marketing process. It’s great to have someone teach you through their own experience. I loved your exposition for the Opportunity Products specifically the IP and Desire parts of the equation and you are so right! Keep up the good work and may God continue to give you the necessary wisdom to lead us through to meet our goals. I look forward to reading more from you.

  231. Kristine Cranford says:

    Greetings Jeff,

    You have no idea how much I have learned from this. I’m a newbie to all of this
    and know that I’m in good hands. I will have a wealth of knowledge to start with
    learning about internet marketing.
    I’m so looking forward to learning more from you, Jeff. Thank You!! 8-)

  232. Wow! Shots Out to Jeff Lerner for the clarity. I feel like I’ve just read a scripture from Jeff Lerner’s Online Marketing Bible! I feel ecstatic and a lot more optimistic about this field of business. Thanks Jeff.

  233. Lucille T. D. says:

    Your explanation of product lines is crystal-clear. I never really thought about products and how they differ. Your article is thought provoking, enlightening and well written. Thank you for sharing your knowledge!

  234. Mark Vitone says:

    Your blog is a perfect example of a working thought process. Thx for keeping it simple. The break down was direct, precise and simple. Thank you again. Mark

  235. Melanie Dye says:

    Thanks for the schooling Jeff. Great info.!!

  236. Alexander says:

    As a new member I found it easy to read but most profound. I will, I think need to reread it a couple more times to get the full benefit of its import. It crystallized/clarified a number items a few of which had been swirling around in my mind.

    Thank you the thoughts and information.



  237. Don Welton says:

    Thanks Jeff for clarifying something that, for me, was a puzzle. I got into the computer business in the late 60s. If there was ever a product aimed at the Opportunity marketplace, it was the computer. Certainly it was a useful tool, but that market was driven by desire. Everyone just had to have the latest and the greatest, still do. Your analysis of the different markets and what is driving them was well done and very useful.

  238. Don Welton says:

    Thanks Jeff for clarifying what was for me a puzzle. I got in the computer business in the late 60s and if there was ever a product aimed at the Opportunity market it was the computer. It was and is a useful tool, but it was desire that drove that market. Everyone had to have the latest and the greatest, still do.

  239. Anna Swora says:

    Thanks for the detailed explanation of where marketing (internet) is now. Somehow I knew this on an intuitive level so thanks for validating my thoughts!

  240. Evelyn P says:

    The golden opportunity you are seeking is in yourself. It is not in your environment, it is not in luck or chance, or the help of others; it is in yourself alone.

    –Orison Sweet Marden

    However your expertise and help is greatly appreciated Jeff! Thank you.

  241. Denise says:

    Wow, what a good read. I just stopped working for an international corporation, and from them I learned about the importance of diversity in business, and I’m a firm believer in it. Not just because I saw what it did for them, but because I had seen something about diversity prior to working for them. In short it went something like this. If you took 2 fields and broke one field into four parts and planted four different things around each other, and only planted one thing in the other field, the field with four different things planted in it would grow and produce much longer than the field with only one thing in it. So for me what you have said makes allot of sense.

    Thank you.

  242. Elsie says:

    Great read, very educational and an eye opener. Thanks!

  243. Sylan Chang says:

    Very enlightening. What you’ve described in such detail for a layperson to understand makes much sense. Thank you so much. Looking forward to learning much more from the MOS team.

  244. Lono says:

    Great article Jeff. It opened my eyes as to how much I’ve got to learn being new to internet marketing. I’m excited and look forward to learning more from you and the rest of the team as I embark on my new journey.

  245. The details you wrote showed me more Information on the products and more ready for making money.

    Thank You

  246. Wesley Moore says:

    Jeff: I want to call you Professor!! Thank you for this blog, for the insights and
    clarity that you have expressed. It is clarity that I’m seeking, and I believe that the
    MOS is giving me more than I expected………and I’m a newbie.
    Blessings on you and your bride!!!! Wesley Moore

  247. Pamela Orosz says:

    Thanks Jeff for helping to clarify what we will be actually selling. It helped me wrap my mind around what this process actually entails.

  248. Derek says:

    Very informative

  249. Virginia Mckinney says:

    There are great, I am very excited about joining and ready to get started.

  250. Robert Faith says:

    Great article. The difference between retail products and opportunity products makes a lot of sense and it is easy to understand why opportunity products are so well suited to internet marketing.

  251. Steve Crowe says:

    You have lifted the veil a shown me the light of day. Thank You

  252. owen pearse says:

    Hi Jeff!!

    Thanks for That.

    It is All Starting to Make Sense and I Am Looking Forward!!

  253. Carol Graham says:

    Thank you Jeff.
    It would appear that this is the “Century” where people are being pushed to improve themselves and their situations through the purchase of (or creating of) IP. Our World Economy is creating a need for individuals to seek a new outlet in order to remain above an ever increasing tide.

    Thank you, Jeff, for simplifying a process not only from an individual consumer standpoint, but as a business which can be applied to meeting goals, realizing expectations and can pay forward all in one. No shop, stock, clerks, employee benefits, pricing headaches, expiration dates, shipping costs and sizing!
    Sounds great to me.
    Thank again!

  254. Glenda Bryan York says:

    It is my pleasure to agree with you totally. Where were you in the last year when I was dilligently searching for just the right opportunity? You are so right about presenting the right product to satisfy a specific desire. People will pay dearly for that kind of information. I have enjoyed reading your article and I very much look forward to learning your busines plan. Thank you for sharing your IP with us.

  255. Cynthia says:

    Great read. Hit the head on many important topics. Gives a better understanding of how business work.

  256. Russ DAVIS says:

    Yes Jeff ! You nailed it. I always knew in my heart that people pay to the extreme just to keep up with the Jones’s. They buy things, even charge things that they can’t afford, just so the outside world will accept them . I have never fallen into that trap. To me a pair of shoes is just that , but in our game the customer wants NIKE . Thanks for another way to look at marketing. It puts the subconscious in touch with the conscious !

  257. Ron Edmunds says:

    Just signed up to MOS and still in the getting started stage. This was very interesting and look forward to more.
    Keep up the good work

  258. Mike says:

    Jeff, I have just joined the team and would like to say great article. Something I will go back and read again. Thanks!

  259. Anita Schmidt says:

    I think what you said in your article is perfect not a lot of people know the difference between products and have no idea how the formulars are worked out i learnt a lot thanks….

  260. Valentina Geshkova says:

    Great article, Jeff Lerner

    Thank you for your time to open our eyes, i would be looking for the next article to learn
    a lot from your successful experience.


  261. Teneka Melly says:

    Hi Jeff,

    I’ve just started training, and you have giving me more to work with in understanding this type of business. Thank you for the insightful details of how to conduct an online successful business.

  262. Irving says:

    Love your informaiton

  263. monica howard says:

    Everything you said its true. Everybody needs to read your article people start a online business n don’t know what to look for n u told us everything we need to know. l enjoy reading your article l learned to don’t be scare to start a new business embrace it. learn everything about your business and make the most of it.

  264. Saleem Shafi says:

    This is my first stop towards understanding the psychology of buyers. It’s all quite true, except that one rarely stops to think about it. Very interesting to read.

  265. Dee Moynier says:

    Thank you Jeff, what a great article. I am a “newbee” member in this field and actually saw into online marketing for the first time. Thank you so much. I am actually excited.

  266. Yvonne Yetman says:

    Hello Jeff,
    I loved, loved, loved this article. What a wealth of valuable information for a nubee just starting out. I will read and re-read this article again and again. There is so much information and I think I just got my first lesson, thank you. I definitely feel I am in the right place at the right time. You are absolutely a master at writing. Thank you.
    With Much Appreciation
    Respectfully Yvonne. PS I think I may go out and buy a WAZOO. Now is that an opportunity product HA! HA!

  267. jrboggs says:

    that was an awsome lesson I learned a lot about marketing that I did not know!

    thanks for the advice.

  268. I was so jumped started by your page. i am a member just started, everything you said really made sense to me, and made me think outside the box. so much very good points to how to run and where to start from. I know it is hard work,but i know i can make it with the whole team. Thanks so much.

  269. shirl shelley says:

    Wow, Jeff thank You for that information…good stuff! I look forward to learning more from You!

    Shirl S.

  270. Kevin says:

    I am a new member of MOS and after going through the few things I have encountered so far I just tell myself, “Man, you have arrived at last”. What a thrill to be in your team. I look forward to the most exciting days ahead. Than you so much Jeff and your team. May GOD bless you.

  271. Hubert Twyman says:

    Well, this is my first time every reading something like this and I see that this is going to be one of the best things I could do

    Thank you so much

  272. Alan G.Holmes says:

    Excellent article Jeff. After 2 years of trying to I.M. this was finally the best explanation of this whole business concept.

    Thank you.

  273. Judith says:

    I really am starting to understand the difference in the marketing now, your words really made sense. I didn’t realize till now that there was such a difference between Retail v Opportunity sales. This paper really changed my mind. This is the second time i read this to make sure i really understood, and i really do. It so nice to know that i belong to such a great community and have the best teachers any one could have. Thanks so much for being their for so many people , including myself.

  274. Josh ARmant says:

    I love the info. I’m already on the team, and I’m looking forward to soon LEADING the team. Keep posting this valuable info :)

  275. juan rojas says:

    I thank for your explanation of the retail and opportunity product, that is the first time I hear about that I never realize the production cost + this and that. This is new

  276. Tamara Brown says:

    Jeff -

    I currently own a retail business of my own (or does it own me) and completely understand how retail products aren’t the way to make an awesome income, hence the reason I’m here. I’m ready for endless Opportunity!


  277. Heidi Gardner says:

    Thanks Jeff.

    I have just joined MOS and I am so excited to be part of this team! It is just wonderful how much we can learn from ya’ll. Thank you for explaining the difference between retail vs opportunity products. I understand much better now.

  278. Ulysses says:

    For me, this article covered all of the bases for having success in the Internet market world.
    A real stand-out and attractive part of this business to me is that there is nothing of pressure selling involved or some form of subtle persuasion. Without any of that, I was able to quickly see the Infuser Income e-mail offer as a once-in-a-lifetime opportunity! Keep up the good work, Jeff & Team!

  279. Eric Love says:

    Hey Jeff, thanks for the info, I now have a much better understanding of the difference and do believe you get a much better ROI with opportunity products. I also understand why I see so many reality tv shows. Reality shows are a better ROI, then paying movie stars big bucks with a lower ROI, Keep ‘em coming
    E. Love

  280. Jerry says:

    spot on when you take time to understand the retail world.

  281. Christine Castro says:

    Hi Jeff,

    Such a great and easy to understand article. You are full of ah ha moments. Now I know why I have been drawn into biz opportunities and left to think that something had been left out….I am so thrilled to have found MOS.


  282. Grace says:

    Thanks, Jeff, for the explanation of the different facets of marketing. It answers lots of questions and clarifies different aspects of marketing. I’m looking forward to being successful!

  283. A concise, simple and convincing distinction of two business models and your personal talent and success proves it. THANKS.

  284. Rita Lanning says:

    Thank you Jeff for such a clear explanation. This is the kind of thing I have been searching for for months. I am so blessed to be a part of this organization. I’m just starting but I have high hopes and this time I don’t think I will be let down.Thanks to the everyone who sacraficed to start this.

  285. I know in my head and in my heart that this works! Now it is time for my dollar days to come true!

  286. Kimberley Pate says:

    Great article…looks like opportunity products are the way to go! I’m new at the internet marketing game and so grateful for the expertise in this program. Thank you, Jeff, for your insights.

  287. Frank Calderwood says:

    Thanks Jeff, this was a very inspiring article! I am just in the beginning stages of joining but you have managed to show me how much I want to succeed in this business.
    Thank You!!!

  288. Allan Clarke says:

    This has been a great eye opener for me, have not been successful in any online attempt to earn a bit of brass.
    Have lost a few thousand dollars trying to be successful. There are too many cashing in on conning people into their own personal oportunities.
    But this article has opened my eyes, and I now believe in myself and your business oportunity.
    Great stuff Jeff.

  289. Jay Garrels says:

    Very insightful! This is all new to me, but I see that as a great thing, since I don’t have the usual “mind-clutter” associated with most endeavors we know (or think we know) a little bit about. I’m a blank slate & I’m very privileged to have had this blog be one of the first insights into the IM/OM world to be imprinted on my brain. I have no fears or limiting beliefs, is this arena, simply because I don’t know what to be afraid of. I feel the carefree abandon that a child feels when they are simply having fun, without regard to consequence. All I do know is that I CAN and WILL follow directions from people that know what they are doing (like you Jeff); who have learned through trial & error. Therein, I am assured, lies my key to success……being the student. If I am teachable, I am trainable. If I am trainable, I am mold-able. If I allow myself to be sculpted by the seasoned “masters”, then I will be a magnificent work of art! I can’t wait to see how I turn out!!! Many thanks to you!

  290. Barbara Post says:

    Jeff, you know how to explain all the differentiations so anyone can understand. It should now be taught in school. It’s what most of the kids are going to end up doing (at least partially) to have that continuous income. Thanx for turning on the light. :)

  291. Brad Smith says:

    Great explanation of the differences between products and what people are looking for on the internet. Thanks, Jeff!!

  292. Kataraina Miringaorangi says:

    I read, I read again and tonight I read again, wisdom greatly resourced and unselfishly shared. I got it and I am on your boat. Many thanks.

  293. Nichelle Jones says:

    This is a great article. Very insightful and has given me a new outlook on the way people sell or market products and why they fail or succeed.

    Thank you :-)

  294. Kim Bessette says:

    Great article Jeff. I appreciate the overview and the vast insight that you have shared on these topics. I have a much clearer vision now, and will pay it forward!

    With Gratitude…

  295. David Clark says:

    Very insightful as to really how one had to navigate this system. It is great to have the support for all the novices getting into the business…thanks

  296. lucretia stephens says:

    This is true that so many of us dont want our friends to know that we are starting our own business. I am one of them. This article can truly change the way I feel about myself and what direction I want to go. This is good information.

  297. Tim Jones says:

    Wow Jeff. This article just opened my mind and filled it with information great information. This will be an article I will read and reread and keep with me on my business journey.

  298. Jacques says:

    Thank you very much for the information, I really appreciated. I’m glad to be part of a community that really help people to learn how to be successful step by step.

  299. David Cykoski says:

    Hello Jeff,

    Great thoughts. While I am new to the business and thought there would be different
    products and or services to sell. Did not know where the REAL MONEY would be. Thanks for the valuable information.

  300. As soon as I arrived on your page, Avast informed me that a TROJAN had been blocked! Informative and interesting!

  301. Penny Vega says:

    I totally get the not telling your friends, cause they have only negativity. (Till I acheive my goal. They’ll see.) Your advice about Opportunity Products are logical. Well put, sir. I look forward to hearing more from you and have bookmarked your blog.

  302. thomas green says:

    Good stuff !
    Looking forward to getting plugged in !!

  303. Dorian Bose says:

    yes great read i tried selling retail products online and it did’nt work now i cant wait to see how the opportunity products work!

  304. thomas green says:

    Great stuff ! I have only been here 0ne week and am dying to know what the nine products are that i will be selling !!

  305. peter dent says:

    very informative, a true eye opening experience. i would imagine it’s like being awakened out a deep sleep.

  306. Art Campbell says:

    I to like many others are very new to internet marketing, I know that I have a lot to learn. I under stand most of the blog and other parts I don’t, but studying with the MOS team I will. Thanks for all the help so far and what will come. Art

  307. Jeff as someone that is just opening his eyes to marketing, Your article gave me more information than I have gleaned from weeks of research about online marketing. I have bought into so many lines about how this way of selling is better than theirs and heard promises of how you just do what I’m doing and you will become rich, but your article explains in detail why I have failed with eCommerce ( there was no profit margin and everybody is selling the same thing for less than what i can list it for and even break even.) Also I bout into the get rich quick schemes and all it did was put money in their pockets. but they were opportunity products on the outside. but fell short in the end and they never took the time to explain how the market works and didn’t give me the tools i needed to succeed with their product. That you for such a great article and useful information.

  308. Karen Thomas says:

    This article makes me think that I am really close to reaching several of the goals spelled out in this outline. Someone has a problem, I offer to solve the problem by offering something free and giving them information or a product on how they can solve that problem. When it is laid out simply it is easy for me to market and let customers know what I am selling because I have tried it and used it and like it or know others that like a certain product and I can prove it through testemony and reviews. I like that he said traffic is key, I do believe that is very true.

  309. Great article Jeff,

    You really clearly know about the products, opertunity products vs retal. Very easy to understand and at the same time very informative.

    Keep up the good work and Here’s to opportunity!

    -Ronnie Marcum

  310. Uche David says:

    I really haven’t viewed products sold in this manner…This is really informative,and necessarily helpful to any entrepreneur;both online and offline.
    Great Article! I love it!!

  311. Darrell says:

    Thanks Jeff for the superb blog article. The more exposure I get to the quality of the Inner Circle people of TTI/MOS, the more I rejoice that I am a part of this great organization. I have spent considerable time and money in the past on things that did not work for me. I consider myself very fortunate that I was introduced to The Millionaire OS. I am looking forward to working with all of you.


  312. Susie Wong says:

    I am just starting and enjoyed reading, “Product Matters.” I learned a lot. Thanks for sharing!

  313. Kristine says:

    Thank you, Jeff! Seeing it explained like this puts things into perspective – and could be a great way for people just getting started to explain the “why” and “how” of why they have chosen to make a living online, and choosing to sell certain products.


  314. thomas green says:

    Good info !! Thanks Jeff

  315. dave vandegrift says:

    great article. Thats why I got started with mos instead of the others. keep up the good work and I will read it

  316. Grant Crow says:

    This is a very informative article and gave me a new understanding of marketing. Thanks, Grant

  317. marie says:

    I have learned alot by reading this and want to learn more. I’, ready to get started. Thanks for the great information.

  318. Daniel Berry says:

    I just read Susan Well’s comment and I think we must have been co-joined at the hip in an earlier life! I too am having difficulty sleeping. I wake up at 3:30 am rarin’ to go and my wife has to drag me by the hair away from my computer at night. My excitement level is at 25 on a 10 point scale! Tonight I will be at the New Comers Briefing and I can hardly wait ’til 8:00pm. I haven’t talked with my coach yet and I am almost afraid to right now for fear that I will hear more great news that will be cause for a 911 call to resecitate me.
    Jeff you said things perfectly for me. I was a fairly successful Air Force Recruiter back in the ’70′s, but if I knew then what I just read in your post I would have been promoted beyond my dreams. Thank you so much for telling it like it is

  319. Bob Thorley says:

    it all seems so obvious when succinctly presented by someone who must
    have given the subject a lot of thought. Now the way forward for me will be
    a lot clearer.

  320. Paul says:

    I really enjoyed this article. I have been in retail a good part of my life and you have hit the nail on the head about the difficulty in selling Retail Products. I like your explanation of difference between Retail Products and Opportunity Products.

  321. Roye says:

    I always knew there was a difference, but never could describe it. Very well put so the common folk can understand it.

  322. Wow, that was very interesting and filled with lots of interesting things to think about. Thanks so much.

  323. Lots of good info, food for thought. As you know this article is perfect for an extension of “Business Model”.

    The vocabulary is outstanding, easy to understand, and with a path to follow. For me a great step forward. Thank you for the opportunity to learn.

    Thank you Jeff,

  324. Brandy M. says:

    great article. very contrasting.

  325. Denise Ryder says:

    I appreciate the clear differentiation of the aspects of internet marketing. You made it easy to understand. I would enjoy reading your perspective on creating “Opportunity” as in wearing famous brands.

  326. Martin Davis says:

    Well written well informative artical. Being new to this industry I didn’t know too much about this topic. I feel much more informed and prepared to succeed.

  327. Chris Vincent says:

    Puts into words what many of us have known but didn’t want to say out loud. Insightful and informative.

  328. Ed Spinaio says:

    SO much excellent and insightful content here Jeff! Honestly I thought that I ‘knew’ the difference between the Retail and Opportunity product – dang was I wrong!

    I could point out a ton of things I like about what you say here.. but I think one of the best parts was this:

    Why do people search online? “They go online …. looking for things that they can’t find on the shelves at Wal-Mart and that they may not even want to ask their friends or family for advice on.”

    So true…

    Thanks Jeff, great read!

  329. Anita Burton says:

    What you said about one of the reasons people search online being we really don’t want anyone to know is so true. I know I have been looking for and trying opportunities for YEEEAAAAARRRRRRRRRssss and this just “feels” different. There’s already been so much honesty and straight talk up front. Also, the analogy you made with the Gucci store, I get that same feeling when I visit the Coach store! This explanation was much needed and appreciated…adding “Start With Why” to the list right beside “Mere Christianity” ;0)

  330. An exceptionally well written Article Jeff, and it cleared up several questions I had about my own experiences over the years, with trying to sell various retail products as well as income opportunity e-books. Retail Products are harder to sell, primarily due to the shipping and handling price add-on. With an opportunity you can pay a one time fee, down-load a pdf, print the e-book and you’re done.

  331. A great article on physical product vs various opportunities as a choice to market for maximum profit.

  332. Carmen Maggi says:

    “See ‘Opportunities’ aren’t always something we feel good about advertising our desire for. Many of us don’t want our friends to know we are starting our own business, or looking for love, or trying to drop 20 pounds. When people in our circle know these things then we are embarrassed if we fall short, or we open ourselves up to their criticism or ridicule.” -Jeff Lerner-

    Thank you for your great insight Jeff. It helps to have it all in business perspective. Though I also appreciated your understanding on how people’s behavior derive from our own common generalities and the tendencies of our own human nature. It is humbling.
    Good reading!

    Carmen Maggi

  333. Rich Russell says:

    Very insightful and informative article. It is information one should take to heart.

  334. David Calloway Jr says:

    Hi Jeff,
    I enjoyed reading your blog and like how you broke down the differences you discussed. I am new to your team and I am looking forward to learning from you.

  335. Robert Drake says:

    Great article. Gave me alot to think about.

  336. Laura Jones says:

    For someone like me that has never been in the business side of life before I was afraid that the majority of the information was going to be over my head.

    But thankfully you and all the others have recognized this and are making it very workable for me.

    Nothing like walking into a new and exciting life!!!
    Thank you!

  337. Kim Latiker says:

    Very educational. Will be very helpful in my journey to become successful in this opportunity I have been given.

  338. Cathy says:

    Jeff, I am just getting started with this program and I am trying to absorb all of the information.Thank you for explaining a few things.I am quite certain that I will want to read this article again and use it for a reference as I continue learning.

  339. I am glad I read your blog it really enlightened some things for me with your support & the team I think I can do this because I’ve tried other business & got scared & quit but this seems to be real …Thanks Jeff

  340. Jennifer McClellan says:

    I’m a new member and reading this article has definitely changed the way I think about products. Thanks for clearing up my thinking and showing me the way to go.

    Thanks Jeff,

  341. SaVon Clark says:

    This is really good information. It was an “eye-opener” for me. I definitely have a better understanding of Opportunity products. I gained a better understanding of what this “opportunity” is for me.

  342. Marianne says:

    Well said. Your ability to cut to the heart or real issue(s) of a topic is sharp. More to the point, you clarify the subtle and not-so-subtle differences about products, marketing mediums, and client desires. This clarity offers opportunities that were not available even several years ago. Thank you!

  343. Thank you so much for the great insight into online products and marketing. With the exception of being an online consumer, this is all new to me and very interesting, informative and educational.

  344. Thank you so much for the great insight into online products and marketing. With the exception of being an online consumer, this is all new to me and very interesting, informative and educational.

  345. Kathy Williams says:

    Thank you for the information on this article. I feel that I have a better understanding of just how this product selling works. But, I know I still have a ways to go to actually get it to work for me. I totally believe that this will be one of the greatest opportunity for me and my family.

  346. Carol Doyle says:

    Thanks Jeff You are right, high quality is very important, thanks for the well organized article I will practice what you teach.
    Carol from Carlsbad NM

  347. Carol Doyle says:

    Thanks for the well planned and organized article I appreciate the article and information I learned reading it.

  348. Michael Stevenson says:

    Well said and well read Jeff,

    Mahalo from the Big Island of Hawaii for all your insight and efforts to educate us out here trying to make sense of it all! This made a LOT of sense and steered me in the right direction. Straight to YOU!

    Your Brother in Life and Love,


  349. Michael Stevenson says:

    I already let you know right above this! TOO COOL

  350. Daryl Stewart says:

    Your article has brought about a mindshift that, albeit small, is a shift that has brought me to a ‘lightbulb’ moment. Thanks Jeff…I’m not just on the road now but the car has been started…

  351. Shawnita White says:

    Great read!! :) You definitely gave me a better understanding about marketing.Very informative and useful information. I like how you separated the product and the product types and pricing. Retail vs. Opportunity. Everything you said made perfect sense. Thanks for sharing your knowledge.

  352. Jana DiSalvo says:

    Your article has some great information in it. Thank you so much for taking the time to share it with us. I am a new member to TTI and this article just re-affirms my decision to enter web marketing. Thanks again Jeff.

  353. DANIEL says:

    That is a great jump start for me Jeff ,
    I understand way more, very interesting,
    thanks for sharing that good info.

    Have a great day,

  354. steve radecker says:

    I had no idea what i was getting into, starting to see a little bit of light.

  355. Sherrill Jacobs says:

    This is very true and very very useful!
    This is now stuck in my mind and I will have to implement it in the future.

    Thank you Jeff!

  356. BW Sanders says:

    It’s interesting you can bring all this together in one sensible ball of wax. I hope someday to be able to simplify such a complex interaction of systems with such, well I’ll use the term ‘ease’ but that, I assume, even on your level of expertise would never come close to covering the comprehension for such. And then to make it easy to follow with the analogies, I must tip my hat to you sir.

  357. Samuel Duane McLaughlin says:

    Thanks Jeff,
    I enjoyed the blog. It was interesting how you showed the opportunities we have in front of us everyday to sell. I feel that this will help me in the future in my bussiness career.


  358. Barbara Andrews says:

    Thanks for the very informative read. It was very understandable and obvious you knew your subject very well. Thanks again for all your insights.

  359. Troy says:

    I really liked this site had alot of imformation and was explained very well thx Jeff
    Bye the way im gonna get that book haha coz i love to ready books any how

  360. AJIT RANDHAWA says:

    I enjoyed reading it again before my strategy session. Informative, interesting, and valuable information indeed. THANKS.

  361. Edgar says:

    Thanks for the golden pieces of information. I am currently getting set to go through my strategy session.

  362. Charles says:

    Very interesting.well written and a lot to think about for a new person.

  363. Charles says:

    Very interesting.well written and a lot to think about for a new person.could get the 1st e mail to work.

  364. Michele says:

    This is a great article, I actually thought about this the other day and realized that the ‘smart’ people always get in on selling the products that are linked to opportunities, why? Because obviously the price can be raised with each product offer right up to the final stage which obviously is the opportunity and by this point you are trusted and have a rapport. It seems so simple… why has it taken so long for me to realize this??! :)

  365. Adrienne Claeys says:

    Great article. I am new to this and wanting to learn all I can. Looking forward to reading many more. Thank you.

  366. Herman Steyn says:

    A revealing piece of work. I am striving to have a product and or service out there and only been thinking about what it looks like. Never thought about the difference between retail and opportunity. Change my mindset and opens up possibilities in engaging with the on line community. Thanks Hermie

  367. Juan Zuani says:

    Great definition and analysis about both products difference, like everybody’s comments. Regards, JZ

  368. Kevin Kelley says:

    Hey Jeff, I’m just getting started in marketing, and after reading this I am getting excited about the potential in learning more from you & the rest of the team. Not ever really understanding the initial basics of what marketing actually is, I feel much more comfortable about “how this all works.” Keep up the great work!

  369. Noemi Mota says:

    Hi! Jeff,

    This is an exceptional article and I am grateful to had read it, it has open my mind about what people are really looking on internet, thank you for this valuable information.



  370. Lynnette Harvey says:

    I enjoyed the information given in this article not really sure what it all means just yet but am hoping that while I’m in training with MOS it will all come together for me. I am eager to learn the business and follow in your footsteps and learn a great deal about everything you went over in this article.

  371. Lisa Dolan says:

    Jeff, this is a great article! And, I couldn’t agree more that opportunity products are definitely the way to go. I think nearly everyone who has searched the internet has bought one (whether they want to admit to it or not). I know I have spent my fair share on quite a few! Your article also hit a special “cord” with me because I am one of those people who has tried to start an online business but did not want to tell my friends or family about it until I had some “success”.

    I feel extremely excited about joining this group and look forward to all the training and knowledge that is yet to come!

    Thanks Jeff…Lisa

  372. Easy to read, issues were very well explained, very informative article. Constant learning is part of success and all who have read this article, I am certain, have learned. This was the first but certainly not the last article I will read from you.

  373. Rhonda Farrah says:

    Fabulous information…expressed in a tremendously easy to understand way! The light bulb appeared…and I had an ah hah moment all @ once! Thank you for that, Jeff! I look forward to working with the MOS System and Team!
    Blessings! Rhonda

  374. Thank you for a very informative article but, My research Shows that this is designed for people like me ,Limited education computer illiterate people that have worked very hard all their lives and have fallen upon hard times .Although I did understand 90% of what you’re saying, please make it a little more simpler !

  375. Nice and clear easy to learn following the steps you provided are a task . But I keep on learning from this class I’m in with you. And I feel rich in knowledge from this program thus far and I say thank you

  376. Leland Stellmaker says:

    Great article. Enlightening and simple to understand.
    I definitely made the right choice with Jeff Lerner and MOS. Can’t wait to start kickin

  377. Thanks Jeff, for such a thought provoking article. This writing has me thinking more in depth about what ‘unique’ product (s) my business will offer and niche market I will be serving. Being a newbie, I am excited to get to the next step!
    I look forward to your next writing.
    Sincerely, Janis

  378. Charlie Rogers says:

    Jeff…..Find myself somewhat lost, not really knowing what this is all about….Then read your article and somehow it starts coming together……Thanks for the comments and the basic style that explains it in depth, but also uses language that a beginning cn understand…..

  379. Joe S. says:

    Thanks for your insight Jeff. It is very informative. You have hit the “Nail on the Head” < So to Speak… I can not express enough how greatful I am to you for putting this Information out for Me and others to read and absorb. Your words have given me an even better understanding of how everything works in the business community here online and offline. Thanx again and look forward to reading more from you.

  380. Nelson says:

    Interesting information and very useful. Now I know the differences between Retail Products and Opportunity Products. I would always go for Opportunity Products with higher IP.

  381. Hi Jeff, heard you speak a few times already on the MOS. I am very new to marketing and I have read some insight to the internet marketing idea. The internet is still a very new child growing up. Finding ways to do marketing based on psychological algorhythms is a pretty old concept… but I think you have taken this a step further in researching what people do with their subconscious . I mean, the algorhythm for a person who wants to buy a pair of shoes… starts with need or fashion or both…haha. I think you get what I mean. Then in the Opportunity pole, people best respond to ego and temptation. That is a very private place in the “Twilight Zone” of a person’s decision to remain anonymous. They buy if it satisfies, persuades and elevates them socially. Interesting article.

  382. Jeff this is where the rubber meets the road, i tend to have a old school out look thanks for opening my eyes.

  383. Rhonda Gaybor says:

    Great informative article that is easy to digest. Thank you for posting it.

  384. This is an interesting blog and as I was reading it I couldn’t help but think of the many MLM and Network Marketing Businesses that I believed in that had people following them down a path of no success. Jeff has made some good points. I really like this blog!

  385. This an interesting blog! I have had that experience with other MLM and Network Marketing Business where I did not earn well because the product was not a marketable product. I shall remember this blog Jeff has made some great points.

  386. Jeff thanks for sharing the different, that’s help a lot.

  387. George van Pamelen says:

    Excellent reading. Thanks

  388. Equally impressive as the savvy and insightful article is the longer list of readers’ comments! Thanks for your excellent effort in sharing with others!

  389. Jose Rosario says:


    Amazing insight on Retail Products and Opportunity Products. I really liked the section on how you explained that people are, in a sense, secretive about sharing their goals and desires with friends or family for the fear of being shut down and criticized. Therefore, they go to the internet to find it (an opportunity that is). In which no one will know but them and the virtual world. I can see how this is essential to marketing success.

  390. Devin says:

    Thank you for your insight. You hit the nail right on the head. I look forward to learning many new things as I continue to become a success in the business. Thanks for all that you do.

  391. Very informative, I’m glad I joined MOS.

  392. Mark says:

    Thanks for the article, easy to read and comprehend, not to mention informative. I do find it interesting that, for much of what you said and how you said it, awakens in me that which I know, just didn’t know I knew it. Makes total sense !

  393. Jeff,
    Thanks for the info! I think you hit it right on the head! Mary Waddell

  394. Patty Donham says:

    Thank you for your post. This really opened my eyes to how retail and opportunity products differ. Great Info!

  395. Cindy Rogers says:

    Great information and informative.

  396. Cindy Rogers says:

    Some very interesting points about retail and opportunity products. I appreciate the information and the though process.

  397. MARTIN says:

    Thanks for your insight, Jeff. It’s all about marketing information certain people want to those people who want to buy it. Delivering it online is such an excellent method of fulfilling your side of the contract, too–as it can be done pretty much automatically, letting other folks take care of business aspects with which you/we don’t desire to concern ourselves. Good article.

  398. Thank you so much, Jeff! This is now starting to make sense, which I am sure is the reason your blog is a part of our training! (Thank Goodness) I am new to this circle and have just joined the team. I am look forward to working with you and learning a lot more from you and the other team members.

  399. Don Vowles says:

    Hey Jeff that was a great blog. I am totally new to all of this and cant believe how very much I didn’t know. I am learning more every day and am really glad to be with such knowledgeable people. I could not have picked a better place to start or better people to work with. Am looking forward to a bright future. Don

  400. Michael says:

    How true. How very true and I’ve only read the article twice…

    Thank you for the information! It’s been a real eye-opener.

  401. Chrishone & Helen says:

    The concept is refreshing once again bringing what to the thinking mind would seem so clear but is often something not much looked at bye the untrained eye.
    I loved the article hope u drop by the page and say hi.
    Chrishone & Helen

  402. Linda Silberg says:

    You just opened my eyes to see that if, I choose to be a big fish or a small fish to this marketing plan. I have a blog now and your right you make a few coins with retail products and your main job is always trying to get traffic.

  403. Jeff,

    Thanks for the great information. I was wondering what I would market and you have made it so clear for me. I am just getting started and so excited about my new money making venture.

  404. bob says:

    I am just getting started and look forward to doing some great things Best wishes to all

  405. My second time reading this iam useing a lot of thease ideas for my business plan.

  406. Charles Maddox says:

    Wish I would have read this before I invested in a fan business that went belly up. It is amazing the education I just received in such a quick read. Thank you. I am enrolled in MOS and this certainly helps me get the right mindset.

  407. Joseph Haggerty says:

    Good read a lot of info to help get going. thanks Jeff

  408. vincent windell says:

    this article was very informative easy to follow and understand and full of good information for beginners in starting an on line business thank you verry much jeff

  409. colette says:

    very good article Jeff,
    It gave me much insight how internet marketing works. Thanks

  410. David "Dj" Johnsons says:

    Your article here has given me a different look at something I thought I already knew. Good job. I hope to see you on the top.

  411. David "Dj" Johnson says:

    I’m alive and well thank you very much.

  412. David "Dj" Johnson says:

    I guess my original comment did not go through. I said, “You gave me a different concept to think about. Excellent job on your article and the comments are helpful too.

  413. Brad Nelson says:

    Great read Jeff! This is so informative to people like me who are new to this!

  414. Sally Fredrickson says:

    Hello Jeff,
    I am just starting out in my online business. Your article was very helpful and I agree that people are looking for these types of Opportunity products online today. Thanks for your willingness to share and teach us beginners.

    Sally Fredrickson

  415. Ronnie Prime says:

    I agree makes alot of sense it takes money to make money an a cost would be an issue for most people that dont have alot of it.

  416. Kate says:

    Thanks Jeff; to me this industry is very new and your information helped so much in my daily task of learning and understanding the roots.

  417. Dorothy Branum says:

    Very insightful! Who knew? I am so excited to be apart of the circle here!!
    Thank you so much Jeff and look forward to more learning more!

  418. Shirley Schumacher says:

    Great article. I like the way you make the comparisons simple and insightful. I am anxious to put this all to a test and see how succesful I will become.

  419. Ken Kamisky says:

    Very good information. I am new to marketing and I am looking forward to more insights such as this article presents.
    You have an easy manner in your presentation of valuable information and I look forward to reading more. I feel the doors beginning to open for me.
    Ken K

  420. Linda Whittington says:

    Makes me feel even better about my decision to go with MOS. Thanks for your insights and for making it so clear. Linda

  421. Evan Reese says:

    All I have to say is that this is very valuable information and it touched me in so many ways and puts my mindset at even higher level!!

  422. Thanks Jeff! I can’t say enough about how I appreciate your insight. Thank you soooooo very much for sharing. This is fabulous! I look forward to hearing more from you!!!

  423. Wayne Batten says:

    WOW! I just learned,I have been banging my head against the wall.
    This was most perfect to get my head back on right.

  424. Scott Gelnett says:

    Great article Jeff. I like the way you helped me understand opportunity products. I never thought about products like that or the premium prices they can command.

  425. Fred Kay says:

    Great article. De-mystified an all-important topic in a way we can relate to.

  426. Isaac Zor says:

    Thank you for the information. It will help me in my business. I have learned something new. Good to have someone like you on our team.

  427. Linda says:

    This I had to read twice just so it would sink in. I have a blog but the retailing part of it you are so right.I guess we think that everyone will come to site and buy, living a pipe dream.

  428. John Abbatacola says:

    Jeff, quite interesting you are definitely a deep thinker and informative.

  429. John Louis McGinnis, Jr. says:

    Great Article! I don’t understand why someone would pay $1,500 for a Louis Vuitton purse when they could spend $250-$500 and get one as good or better except for the logo.

    Opportunity products can definitely be priced, in virtually every case, at a higher profit than Retail products. The former is the kind of product I want to offer.

  430. Melissa B. says:


    Thanks for the intuitive about making a difference and understand the difference between retail and opportunity. Very helpful, I will read this again often.


  431. David Mixon says:

    I have been in the wholesale and retail business all my life and Jeff has hit the bullseye on what drives business at any level.

  432. Jennifer says:

    Very good article. Never knew you could market such a thing as intellectual property. Thanks for sharing your hard earned experience with us.

  433. Barb says:

    Jeff I do understand things better, Thank You.

  434. Retunda English says:

    Jeff, after reading your article, which by the way was fantastic, I have a much clearer understanding for the need of Opportunity Products. You were correct is saying that most people never took the time to look past the retail and visualize on the Opportunity Product of marketing. I look forward to jumping this hurdle soon.

  435. Leanne O says:

    Great article, thanks Jeff. An easy way to understand why some peope do indeed get rich online, great foodfor thought :o)

  436. Kathy says:

    Hey Jeff,
    That was very informative information. I love hearing from people that are experienced and know their field. It all makes so much sense. Now about my Iphone, and Mercedes, JK I drive a Toyota, but O do have an Iphone, and for the same reason all my family and friends have one. It is definitely not because of the touch screen. Thanx for the insight about myself and others.

  437. Kathy says:

    Hey Jeff,
    That was very informative information. I love hearing from people that are experienced and know their field. It all makes so much sense. Thanx for the insight about myself and others.

  438. Sam Etter says:

    Allright, now things are starting to come together. Very interesting and thought provoking. I spent many years in retail where you bought at X and sold at XX and boom, thats it. Then what didn’t sell at XX you had to mark down to 1/2X and hope you sold enough at XX to come out with a profit on the lot. Good stuff Jeff.

  439. Claudia Bodway says:

    Very interesting and informative. Will read again for even better understanding.

  440. William Russell says:

    The way you explained it makes it easier to understand. I can see why Opportunity Products are the way to go.

  441. Lee Campbell says:

    Thanks Jeff i really enjoyed all the information and look forward to working with you in the future.

  442. Monty says:

    Jeff great read between retail and opportunity sales. I am new to this but can’t wait to see the products available to me.



  443. Jeni Thigpen says:

    Very easy read with valuable information. Thank you and I look forward to more information from you.

  444. Julie Endres says:

    It kind of boils it all down for a newbie like me. It’s tough to go from an idealistic profession like teaching to the “harsh” business world, but articles like this help bridge the gap. Thanks! Makes the dream seem possible.

  445. Hi Jeff,

    I remember the first time I spoke to you I was impressed that you were successful online so quickly. Now I can see why!
    A most intelligent blog, and I thoroughly enjoyed gaining the knowledge that you gave out it in. I had never thought of it that way before and it just makes perfect sense!
    I am looking forward to reading some more of, and to putting into action the ideas and concepts that you introduced.

    • Bob Winterhalder says:

      Dear Jeff,

      I never realized that the majority of products so online by successful firms are “Opportunity Products”. But I can see the advantage in terms of elimination
      of production and distribution cost and pricing according to IP and Desire value.

      Bob Winterhalder

  446. Kimber O'Grady says:

    Great information, I will read this again and again. Thank you for being so honest. It is very refreshing.

  447. Georgette Johnson says:

    This was very informative & entertaining. Thanks Jeff for allowing us to share it.

  448. David Birkenstock says:

    Hi Jeff,
    Very well written, the explanations are concise and clear and the illustrations of the Retail products versus Opportunity products are apt. Thanks for the insights, it has been very helpful on my journey as an internet marketer!

  449. David Birkenstock says:

    Reading your article and coming to grips with the concepts of retail products and opportunity products convinces me that the way to go in the internet marketing business is with opportunity products. Thanks for a challenging article.

  450. Michael B says:

    Jeff This is a very good blog it is very insightful. I liked it very much.


  451. Hi Jeff

    I loved your article and insights i know i will be reading this again to fully understand all that you have said. There is so much to learn about products and opportunities products that i never would have even considered till you put it in writing very insightful .
    Thank you Cheri

  452. Aldoris Desjardins says:

    Very interesting!

    Thank You!

  453. Heino Henning says:

    After reading Jeff Lerner’s article, I wish he would condense it, creating an outline of
    key words and phrases for everyone to look at and read daily as a remainder of his good analysis.
    It reminds me of an old story:
    In a ship, the first mate noticed that the captain went to his safe daily to look and read something that he held important. Upon the captain’s death, the first mate went to the safe to see what instruction of importance the captain had read. It said,
    “Right side, starboard.
    Left side, port.”

  454. judith johnson says:

    Excellent! Opportunity products = Opportunity Money!

  455. W.J. Bryant says:

    Hi Jeff,
    Very good explanation of how different products in the marketplace affect your profitability and ultimately whether or not your business succeeds or fails. I look forward to reading more of your articles because they contain quality content that will help me to understand how business works both online and offline.
    W.J. Bryant
    DBA: Bryant Marketing Concepts (BMC)

  456. STEVE says:


  457. Gustav Buhler says:

    Dear Jeff,
    thank you very much for the opportunity to read this very interesting article, you kindly share with us. It is really worth to read several times to understand and appreciate all the reasoning’s enclosed.
    I am new in the Circle, but am very excited and begin now to understand why my business, and businesses of friends of mine had badly failed. know and apply these valuable tips, can not really avoid losses, but get great satisfaction in the marketplace.
    Gustav Buhler

  458. Tom Collins says:

    Just getting started and don’t know much about marketing. This will help me set my sights and focus on what I need to be looking for.

  459. Jessica Cole says:

    Great information that gets the mind thinking. After doing several searches online for different things to be able to do, it is great to read things that actually let you see the opportunities that are out there. Gaining an understanding of retail vs opportunity is a great start to seeing the great opportunity we have taken to join this community.

  460. David Pauley says:

    Jeff, I was very inspired by your words. You know what it takes to make it in this business and that’s why I’m here and not some other company trying to start a business.

  461. Leon Sonksen says:

    As many have said, the keyword is “insightful.” This was important information to help generate income between the difference marketing techniques/products.

  462. I’m new in this experience and also I’m Italian, it is a little be difficult for me understand all, but this article clear me the ideas and give me an overview of the fact!great and really interesting!Thank you very much!
    p.s.(sorry for my english)

  463. Sharon B. Warren says:

    I am a new member and actually fairly new in the internet marketing business. This is only my second. So far, I have learned a lot. This was very insightful reading.
    Thank you! I look forward to great things ahead.

  464. chris says:

    just joined cant wait to get rolling….and not in this truck lol

  465. Vickie McCall says:

    I loved your article. Very interesting and thought provoking. Thank you for the invaluable lesson between opportunity and retail. A great mindset!!


  466. Lyn Marler says:

    High quality IP products without having to even wear a big G on your chest!
    Makes sense to me.

  467. Lyn Marler says:

    oops opportunity – not ip!!!

  468. Aurel hamran says:

    I like the Opportunity with the desire open concept. You post it and people take it or leave it. Those who have desire will go for it to self satisfaction and/or showing it off to others, mostly to those who are on the “same team”. Desire is a very powerful thing. People are go broke financially and emotionally, just to get certain things. It is addiction.

  469. Amanda evans says:

    Wow a lot of useful and helpful information that i took from reading this Jeff. Thanks so much. I look forward to learning more about the business and how to be successful.

  470. Donna Vega says:

    Jeff, I know you’re not a big fan of retail, but when is your first book coming out? LOL

  471. Wow, I found this very enlightening. The explanation was to the point and very revealing. Had no Idea the difference between the two products. Thank you for this knowledge. I value your wisdom.

    Rasul & Jalika

  472. Barbara Andrews says:

    Great article. Very informative and interesting. Had never looked at things that way. Thanks

  473. Yahn El says:

    This is truly an insightful information. It was an “eye-opener” for me and it is certainly a thought provoking article. I definitely have a better understanding of Opportunity products, and I gained a further conviction of what this “opportunity” is for me.

    After doing several searches and attempts online for different things, it is blessed to read information that leads you to the opportunities that are out there.
    Opportunity products definitely can be priced, in virtually every case, at a higher profit than Retail products. I am glad that I have taken the offer to join M.O.S for the exact reason that I see the great opportunity in joining this community. Thank You so much for creating this opportunity for us.


  474. Brenda Gaines says:

    I really enjoyed this article very much. It was so informative in many ways. I loved the part about retail products versus selling cars, boats, etc. You explained this article in an unique way and it’s very educational.

  475. Dora says:

    Great article, Jeff. This was very informative and exciting. Can’t wait to learn more.

  476. Monroe Morgan says:

    These are very interesting ideas about marketing different products on the Internet. It makes one think seriouslly about the product before he tries to promote it on the internet.

  477. Sam Smith says:

    thanks for the insight on online business….it was very helpful.

  478. Dwight says:

    Hey Jeff,

    Thank you for explaining the price formulas for retail & opportunity products. Solid info bro!

    Dwight Gray
    MOS Team Member

  479. Veronica Cromer says:

    I am a Newbie with internet marketing. This article gave me insight into my new world and it made me realize I have so much to learn. I am so excited and welcome the challenges!


  480. I really enjoyed the article. You really broke it down. I have always thought that someone who buys due to trying to move forward or better themselves is the type of impulse buy that would make the most impact. Thanks for the insight.


  481. Bill says:

    Came from an industry that did not know the cost of products sold for maybe 10 years after the sale. Makes for a very roller coaster ride. I love the ideas you gave for both sides of the coin.
    Great writing Jeff, look forward to learning more as a team member.

  482. Larry says:

    Great article, now just finding the IP and Desire products in the targeted areas.

  483. An awesome revelation, especially regarding intellectual property and desire.

  484. Tim says:

    Thanks for the insightful and well written article, Jeff. I appreciate your knowledge and expertise and I am very excited about learning more.

  485. Ken says:

    Great article Jeff , can’t wait to learn more.

  486. Jean Antoine says:

    very educational , insightful everything a newbie like me needed to learn
    Jean Antoine

  487. Rebekah says:

    Wow, I kind of understood some of that before, but not like I do now. Good job of explaining it for us people who don’t really have a clue. Thank you!


  488. Theodora Englezakis says:

    Hi Jeff,

    What an informative article.
    Thank you for the clarification.
    It makes sense.


  489. G Shelton says:

    great read…..who wants dimes when you can get dollars!!

  490. I am involved in retail product sales on my website. I am in competition with thousands. My affiliate percentage is based on my sales. I do not earn a good percentage discount with retail products . Therefore, I do not earn enough income to rely solely on this for a living.

    I have recently jointed MOS and am looking forward to being able to have opportunity based income. I realize that my income will be based on the sales, but just one sale will probably produce more income than a whole month of my retail products sales.

    This is a great article and it just solidifies my desire to sell opportunity products and truly see a way out and enjoy financial freedom.

  491. Jeanne Barrett says:

    I think this was a very interesting article, I will remember it. Thank you for sharing it.

  492. Janette Jackson says:

    Great article! I am a new member and taking it ALL in. Your article was informative and interesting. I was able to understand from the details of you explanation. Thank you for sharing. Looking forward to the future.

  493. Ada Alvarez says:

    I found the article very instructive. The idea of the desire of people for the product is very real and the product uniqueness also. Very good to make people aware of the product lines opportunities that could be open.

  494. Waldemar Bolkowski says:

    Hi Jeff, I am glad your article is part of MOS training. I keep learning how to make business the right way. I look forward to learning more with the help of my mentor.

  495. Letitia says:

    I loved it I understood it. You explained very well!!! Great article!!!

  496. Jack Ramirez says:

    Enjoy your article, it really makes a lot of sense. I will have to come back and read this over again to keep me on track. A wealth of knowledge!

  497. Shirley Blair says:

    I never really thought about products this way. Very clearly written and understandable. I would have just dived into retail products and not done very well. Now I have a different direction to think about.

  498. nery says:

    Great Mind has great ideas! Your article is very informative and the reflection why you achieved great success in life. Great job Jeff! T

  499. nery says:

    Great Minds has Great Ideas! It is very informative and a reflection of your inner
    talent why achieved great success in life! Well done Jeff!

  500. Donna Kreiner says:

    Great article and very interesting. Looks like a good opportunity. Thanks

  501. Brenda says:

    Insightful and mind provoking!!

  502. Rodney says:

    New at this and I have learned so much in a small amount of time. Thanks for being so positive. Great article Jeff. This is what I needed to know.

  503. Joe Garrity says:

    Refreshing to hear how retail and opportunity fit in the online marketing mix.

  504. Greg Metzger says:

    I am just starting in the internet marketing business, and this information was very informative. I have sold retail items in the past,and am very excited to get involved with opportunity products! Thanks!

  505. Donald Flagg says:

    Wow, Jeff
    (The Preacher of products in the marketplace)

    Thanks so much for the clear, concise and to the point info. Of how and why some people fail and others succeed with products in the marketplace. I feel as though I have been saved from the pitfalls, snare, and traps of becoming another victim to Internet gurus hyped up sales pitch products scam. Who offer the world, but never able to deliver on their promise. Thanks for the detail info of why opportunities products is the true road to Financial, Security, and Prosperity.
    “A Great Word to the Wise”
    Donald Flagg

  506. Chuck Peto says:

    An eye opener for sure. Helps to explain the marketing platform a little bit more for a beginner like my self.
    Thanks Jeff

  507. Vernita says:

    I have never heard of Opportunity Products or realized some products I have seen were considered ‘opportunity’. This was a very excellent article on the difference between Retail and Opportunity and the advantages of Opportunity Products for moving forward in getting the best ‘bank’ for your future income.

  508. William says:

    Very enlightening!
    Its amazing at how insightful and revealing this simple yet unknown fact is.
    Thanks for sharing


  509. Jeff,
    Never really thought about the difference between selling retail products and opportunity products but I see there is a big difference between them. Thanks for the great information you have given us.

  510. Michele Chamblee says:

    Thank you for such a thorough explanation of these terms and concepts. You given me quite a bit to think about and implement.

  511. Antonio Peixoto says:

    Hi Jeff.

    First I want to thank you for sharing with us all the knowledge you’ve got through out the years.This article was very inspiring.I enjoyed it very much.Thank you once again.

  512. Jonnie Martin says:

    Your article was very enlightening. I had never thought about the difference of retail and opportunity products, but I can clearly see it now. Thank you for your insight and your willingness to share it with us.

  513. Frank L. Sturgis III says:

    Thanks Jeff for this info, this is very new to me and I had no Idea.

  514. Jay says:

    This is a great article. I never thought about different products in these terms before. Can’t wait to learn more!

  515. Phillip says:

    Excellent article. I always thought of online marketing being a physical product til now.

  516. rolfmicola says:

    thanks for this valuable insight i see how knowing this saves countless months and maybe years of trials and errors . i do look forward to following your lead to success thankyou jeff.

  517. While going thru I learned that knowledge is power.When you have something that some one want you have leverage.If it is important enough you can charge what you want. This is the basic ideal of your produce . If I’m seeing correctly WOW!!!!!

  518. Byron says:

    Very informative looking forward to reading more.

  519. Lester Patterson says:

    Awesome insight Jeff. I am excited to get going just from reading it!!!!

  520. Lynn Galyean says:

    Where were you and this article when I was working on my Masters. I have a M.P.H. in Administration & Policy but you explained matters much more clearly than many of the professors I had in many of my business classes.

  521. Loren De Moss says:

    Great summary, Opportunity is what drive those who have from those who just dream and do nothing about it.

  522. Nancy Cronin says:

    Opportunity…..makes perfect sense. Thank you. Cannot wait to begin.

  523. Sheree says:

    I have never read an article like that! It was very interesting and I cannot wait to learn more!

  524. DENIS DRISDELLE says:


  525. Ernest Lim says:

    Great article. As a businessman for 30 years I have gone through all the hypes and problems. Jeff see it through and it is wonderful to put in writing so that people do not fall into the wrong place and learn from people who are successful and know how to get result. There is a saying that if you give a million dollar to the poor, he will lose it, take away a million dollar from a millionaire and he will earn it back soon. The millionaire already know the secret of how to invest and make more money, the poor only know how to spend and lose it. It is to this reason we have to associate with people who are successful and who are willing to hold our hand to the path of success. Most of all people who are straight forward and honest and willing to share and impart. As a student I am willing to put in a 100% to learn from Jeff.

  526. Ka-sandra Cralton says:

    Very insight full thanks jeff for making the meanings clear

  527. Diana Monroe says:

    Very educational article. I learned a lot by reading it.

  528. john graham says:

    I am a newbie to online marketing, I found this article very helpfull! It makes a lot of sense the way it was presented and I look forward to learning more!

  529. Warren Anderson says:

    Hey thanks for that info Jeff I’m excited to be on the team

  530. gary rugoff says:

    simple, to the point, very easy to understand. Worth reading over and over just to capture your wisdom thanks Gary R.

  531. Jeff,
    This article was informative and really does explain a lot. In order to make a living on the internet involves a process that has to be understood and applied properly. I now understand that.

    Thanks Jeff

  532. Peter Morris says:

    Thank you Jeff. I’m so much more excited and possitive about proceeding with the program now. Like a breath of fresh air.

  533. Daniel says:

    This really gives a good direction for those who need it. It is a great breakdown to better understanding what is a good approach to getting into the online business.

    Thank you Jeff.

  534. Clark Garris says:

    Thanks to you and everyone on the team for all your contributions (knowledge, tools and support), thus allowing me the opportunity to create a successful online business.
    God bless,

  535. Leonard says:

    Jeff, I like this article very much… will read again several times.
    Allows me to clarify retail v opportunity and focus on “opportunity”
    Thank you

  536. Joe Hogan says:

    Hey Jeff, I’m just getting started at MOS and I’m really excited about what you guys have done. I was exposed to “opportunity” products years ago but I knew absolutely nothing about how I could make money “marketing” them. People who can truly see the value in these products will be thrilled to see how you guys have taken those valuable products and merged them with a great marketing concept online. Oh, and a great article too! Looking forward to learning more from the guys who know more.

  537. Susan Hargrove says:

    Hi Jeff, I am new to this, but i would of never thought of how the two were really seperated. Very well writen thanks for the info. I look forward to more.

  538. Doug Barnes says:

    Of course I’m excited! After a $32,000+ loss in a very smooth scam, I still had some drive left, after some serious wound-licking, to continue my pursuit of finding an honest, helpful way to help myself and others who are looking for the same things, like freedom and honest opportunity. Persistence is one talent, or gift, that kept me seeking what I’m now taking as what I’ve looking for all these years (age 74 in Dec, ’12). Now it’ll be a DEFINITE asset I can use to its full advantage. “Exceptionally blessed” would be a good way to describe not only myself, but all the others who are responding here. What a community you’re building!

  539. Dear Jeff,

    I never realized that “Opportunity Products” offer the best profit potential in online marketing, but it does seem reasonable. Elimination of production and distribution cost as the major part of pricing a product and replacement with Intellectual Property and Desire seems to result in more flexible pricing and larger profit potential. I’m looking forward to major profits with MillionaireOS.

  540. Dear Jeff,

    I never realized that “Opportunity Products” offer the best profit potential in online marketing, but it does seem reasonable. Elimination of production and distribution cost as the major part of pricing a product and replacement with Intellectual Property and Desire seems to result in more flexible pricing and larger profit potential. I’m looking forward to major profits with MillionaireOS.

  541. Franklin says:

    This is a great article. Jeff, I am very excited about this opportunity I have to make a significant change to my life because of MOS and leaders like you and my GREAT mentor, Dr. Charlie. I can’t wait to see what happens next on this new journey I am on with you.

  542. James Banks says:

    Jeff, Great reading. Short, to the point, and very educational. I look forward to learning much more.

  543. Brian Borgen says:

    Thank you Jeff for the insightful article and explaining it in a multitude of ways. You hit it on the head with the perception of setting up an online business (secretly). Thanks again and I look forward to your next article. Thanks for pumping me up!!!


  544. deborah smith says:

    wow being new member this lets me know theres a lot i need to know this was very educational and i am going to commit to reading this again and again so i can better understand my business (THANKS JEFF)

  545. Mary David says:

    I found this to be very informative and very helpful.

  546. Tom says:

    Good article. I liked the comparisons, but without saying so you touched on Affiliate Marketing too(AM). My times you will find AM folks pushing for volume on a questionable product rather than looking for a way to identify the client’s problem and then marketing to that problem. Not only does that address the need, help solve the problem but the product can be priced right, which makes volume a non issue.

  547. junior says:

    that was the great stuff that i didn’t even know about,until i read that

  548. Mary David says:

    Thanks for all that information. I am very new at this and that has really helped me to understand the difference between retail products and opportunity products. It was very informative and interesting to read.

  549. Alan says:

    Hi Jeff,
    I really like the part about what people are searching for online. Things they can’t find on the shelves at Wal-mart. It makes sense.

  550. Tonay Claybaugh says:

    This article was informative, and inproved my understanding of the product in which we will be involved with and why. There are a few unanswered questions that I have, that I will continue to investigate the answers. Overall I appreciate Jeff explaining the process in an undersstandable manner.

  551. Denise Gregory says:

    Very informative and interesting. It makes so much sense, and it is exciting to be starting this business.

  552. Christie Bevan says:

    Great article, very interesting to read, and I think it was very helpful.

  553. Pamela Rogge says:

    I loved this information, can’t wait to read more. Very informative

  554. Jonathan Jones says:

    It was great I think I can use this to help me understand the online market as I go along, I think it was a great article and very interesting to read. Thanks

  555. Floyd says:


    Made me look at what type of product I should be offering


  556. Tammy says:

    Thanks Jeff for such insight and guidance! I am SOOO looking forward to practice what you are preaching!

  557. Mary says:

    WOW this information is so educational and useful even in one’s daily life.

  558. Virginia Gaines says:

    Hi Jeff,
    Wow! Your article made it exquisitely easy to understand how opportunity and/or hybrid products are marketed and superior to everyday retail if you want to make money. I feel enlightened!! Thank you!


  559. The article is very detailed and informative. Looking forward to learn more.

  560. Bob Copeland says:

    A very good read! This validates my joining the MOS program.

  561. Toby says:

    You are very informed about this, I never knew there was a difference between Retail products and Opportunity products. I

  562. Toby says:

    You are very infromed about this, I never knew the was a difference between Retail Products and Opportunty Products. I Wish I heard about MOS before.

  563. Diane Cossie says:

    Simply brilliant article Jeff, it mirrors what I know to be true in business, not just online but offline too and it definitely reaches out to people struggling to sell volume retail products by themselves for a couple of dollars profit each time. Loved the intro .. going to be using that one :)

    Looking forward to the next one from you.

  564. Donna Flinders says:

    Thank you for this awesome info – it confirmed what I thought in the back of my mind. These purchases are private and, therefore, not embarrassing to many people looking for these opportunities.

  565. Bill Jackson says:

    The buyer has to perceive a value which exceeds the cost. Opportunity products have a greater potential to offer a higher value which can justify in the buyer’s view a higher price. That’s why we are here!

  566. Scott J says:

    Thanks Jeff for the 101 Basic Products class. I just wish someone had told me this earlier in my life. I can’t wait to get with my coach and find the right Opportunity Product!

  567. Michelle Simmons says:

    Opportunity versus retail–no question about it, opportunity is where the money is.

  568. Rich Spratling says:

    Good article. It sounds to me as though an opportunity product is th way to go. The product everybody wants, finding that product and then marketing it. This is my first week so I believe this is the way to go. Let me know that I am thinking right about your article.

  569. Cindy Davis says:

    Wow! I only wish I had this info the first time I tried making money online. I can’t wait to get started armed with the right stuff and MOS.

  570. Emilse C Kutza says:

    Jeff ,
    Thank you for the insightful you really write the information with a simple language. I am looking forward to learning more from you; thank you so much again
    Emilse C. Kutza

  571. Zac Mohyluk says:

    Thanks for that great article, it was very helpful and informative!

  572. Cyril Price says:

    What a fantastic opening to a course on business for profits. A newbie needs this information to understand the big picture of IM. Thanks, Jeff.

  573. Robert Koch says:

    I liked the reference to items you cant get on the shelf at walmart. The Niche markets. Nice article, looking forward to learn more. Thanks

  574. I really enjoyed this article and can see myself searching for the opportunities in my own back yard. I own an Apple computer and have used them for years. Not because they are stylish but because I have dyslexia and Apple and Mac computers can read the text with me and it gives me a greater understanding and retainable comprehension of the text. This is a selling point that Apple has not capitalized on. I am also a writer and because of my dyslexia I can write my stories without the need for so much spell check. Not getting off the subject, I can only praise Jeff for putting into words what I have needed to hear for most of my life. Thanks Jeff I like being on your team.

  575. John Johnson says:


    You hit right at the core why opportunity products are the best and most direct way to drive revenue and create wealth online. Having been in the retail commercial furniture business for years I can tell you building a successful online business with those type products has not been that great. Competition is stiff, volume is low and margins even lower.

    Opportunity products is the way to go from what I can tell.

  576. Vicki Buckley says:

    Great Article , Interesting and Informative , easy to understand. Thanks for your insight , look forward to reading and learning more in the future.

  577. Ruth Wood says:

    I really enjoyed hearing about Opportunity Products and also your explanations of the different Products. I am just getting started at MOS and I am very excited about what MOS offers in training and the one on one support. I am so happy to be a Team Member. Thanks again,
    Ruth Wood

  578. Verdell says:

    Thought the article was very good. I guess if you give the customer what they want need or what they think they want you’ll always have a customer base.

  579. Dairus says:

    Interesting article. Now I know why some “opportunities” I tried in the past didn’t work. They were retail products.

  580. Hi Jeff
    Great and easy to read article. I am in my first week on MOS so I am really new. I learned alot from your blog! You make it sound so easy. I wish I had found you guys first. It could have saved me alot of grief!! I have never worked in marketing and took notes to reread later! Thank-you so much for sharing your knowledge and insight. I look forward to more of your articles!
    Trish Campbell

  581. Opportunity products will win nearly 100% of the time because they allow the person to become happily involved with your offer and they are able to paint their own picture of the benefits in their mind’s eye. Once they have that picture seated in their brain, they will do whatever it takes to proceed with you offer to achieve the results and become a reality. They are NOW living their picture.

    Go out and make it a $ucce$$ful day!

  582. Dinah Fox says:

    I really enjoyed reading that article, it was dead on Bulls Eye, certain paragraphs
    should be put in the newspaper, a lot of young kids buys tennis shoes for the name of the player thats written on them. It was a very enlightening article, i know i`m going to injoy being on your team and having you in my coner.

  583. Lynn Beamon says:

    This is an excellent description of the pricing decision in marketing. It is not a simple decision of supply and demand. Even when you know what the demand is you must price it properly.

  584. Leonel says:

    very inspirational, brilliant never thought about how many people just go for brand names. Great article Jeff thanks for alal the tips

  585. David Hartnett says:

    Very informative. I need to sell ‘Opportunity Products

  586. Robert says:

    Very good article Jeff! Very informative! You spoke of things I didn’t even realize. Very brilliant piece.

  587. Keith says:

    I don’t know anything about online marketing, but this taught me quite a bit. I have worked a lot in regular marketing and this makes a lot of sense. I’m excited to learn and try more.

  588. Richard Runyon says:

    Very informative and usefull

  589. Thomas Reed says:

    Very insightful!. You brought a true perspective of why it is so tough to be successful in retail products and why so many quite honestly fail at it. Understanding an opportunity product is very exciting, and the intelectual property side along with the desire seems that it would always breed success! Thank you for the article and look forward to learning more.

  590. Peg Smith says:

    For someone like me, who has been out of the retail market for so many, many years, this article really lays it all out in terms I can understand and incorporate into my way of thinking. I will be revisiting this valuable tool frequently!!

    (Forgive me, please, but I found spelling/usage errors, but that’s my particular talent, and I cannot get away from it.)

  591. donna hanko says:

    thanks jeff, i agree with you and your story has opened my eyes more. coming into this i was kindof unsure if it was going to work. i am not very far along yet, but hearing all the webinars and doing all the reading, i hope everything will be fine soon, i hope…. thanks again for all the support..

  592. Craig Sowell says:

    Learned something new and got my wheels turning to think outside the box. Opportunity products is the key. Great article!

  593. Sharon Davey says:

    This a very good blog I learn something in it about the different between retail and opportunity products. I think it going to be interesting to do the training with MOS.


  594. Jan Osterud says:

    Hi Jeff, Reading your article from the MOS team assignments. The article gives a whole new perspective on what a person should be looking at to online market. Thanks for your input. Jan

  595. Peter says:

    Alot of information for a newbie like myself but what basic knowledge I had was enhanced by this informative article and I was able to absorb more as I took my time and took notes.Hope to get the suggested reading to learn more.Thanks!…Pete

  596. Helen says:

    Hi Jeff:
    Good read very helpful in understanding the differences in online products. Just started with MOS last week, have my strategy session tonight, looking forward to hearing more about the program.

    • Sylvia says:

      Hi Helen, like you I’m just starting this program. I just hope I don’t start suffering from information overload. Let’s keep in touch and compare notes….

  597. Your Blog is true and actual. I tried the retail part of online marketing. My son helped with the Traffic, funnel, filter, and follow up. We made very little profit on each sale and of course when there was some profit, he (my son) decided it was all his. Needless to say, I closed the business and did not go back to it. I loved reading your blog as it said so much to me in real terms. Thank you for being here now with the MOS. I now have a legit business to start up again.

  598. martin jasso says:

    Just read the Products Matter: Retail vs Opportunity products article. It gave me a much better insight to online marketing and why the “opportunity” products can do better. Hope to be part of this new and wonderful world of internet marketing.

  599. Ron Ward says:

    Thanks for clarifying that, I didn’t know there was that big of a difference in price. I always thought products were more profitable

  600. Beth Jones says:

    Hi Jeff,
    Just started with M.O.S. a few days ago. And have never done anything like this before. So to say I have no idea what to expect is an under statement. But I am following the training plan and the lights are coming on to light my path every step of the way. Your article was very enlightening. And my questions on what will be on my web sight have been answered. You made it very clear and concise. Even I understood it.
    Thank you, I’m looking forward to the next lesson.

  601. Carrie Moore says:

    Very eye opening. I have just started with MOS. Very informational piece on opportunity product vs retail product.

  602. fiona says:

    Great reading,

    Great information to know. i know more now than before. never thought about it that way. cant wait to learn more and get in on it.

  603. Vivian Hsu says:

    This is a really good information to me, I’ve never thought things this way. Thank you for willingly to share this to public! I am really exciting and looking forward to learning more from you!

  604. Steven G Evans says:

    In all of my personal development experience, training, teaching and marketing, everything you’ve addressed in this read, rings true. Nice job, Jeff. I look forward to working with you in the future.

  605. Steven G Evans says:

    Thank you for taking the time and effort to publish an insightful, well written article. As mentioned before, everything in my personal professional experience indicates what you have written and described certainly rings true! I really appreciate you and look forward to working with you!

  606. Bryan says:

    real insight into the differences of sales and marketing

  607. Michael Young says:

    Thank you Jeff. I just love the mountain of information being made available to me.

  608. Sylvia says:

    Being brand new to the MOS, I am finding all of this very enlightening. I am anxious to keep going and learn all there is in the program.
    Thank you, Jeff, for such a great blog. I only hope that when the time is right I can be just as articulate. Looking forward to more of the same.

  609. Robert Mitts says:

    This was really a great explanation of the differences between retail and opportunity products. I really knew their was a difference, but never really distinguished the complete thought of what that would be. Thanks for sharing such a complete thought on this subject.

  610. Roger Paul says:

    Now this was interesting reading. Nice to break down each type of product. Makes real life sense when I was them grouped like this. I can see the value in each one and the individual purpose of each and how they are different. Helps one to see what kind of product and market to be looking for, for what you want. Liked very much.

  611. Roger Paul says:

    Another comment I would like to post is that this presentation has helped to answer a few questions I have had in times past. I have always wanted to market a product or products by direct mail or online but did not know what to market. This has helped me to rethink some of the ideas I have had and how to better choose the product and the method of marketing. Brilliant explanation of the process.

  612. Ed Fisher says:

    A wealth of information presented understandably.


  613. Gary & Robyn Albright says:

    Jeff’s article was great in explaining the different types of selling. This information is very helpful.

  614. Derek Hayase says:

    great article and very informative also

  615. Vasthy says:

    Great article,

    I have learned a lot from it. I’ve been working in retails for over 7 years now, I never knew the difference between online and in-store. I thought it was much easier in-store. The article was very informative. I’m glad I read it.

  616. mark says:

    Great stuff,

    It’s amazingly simplistic but spot on. Fantastic article Jeff.


  617. Martha D says:

    Great food for thought. Concepts that I have pondered and now able to implement in a practical way. And..I agree…I never understood the desire to pay a lot of money to wear or carry someone else’s initials.

  618. Sharon Davey says:

    Its to good to be true. I’am looking to get started be hearing from you and the team.

  619. Russ Drake says:

    Very Informative learned alot thank you for your great insight

  620. Tyrone Thomason says:

    What a great post. I am just getting started in this business and I am completely blown away. You guys have came up with a terrific easy to understand system, that anyone can follow. I like how you explain everything in detail for us slower ones. I’m so excited about MOS, I can’t wait to learn more…Hungry for knowledge, feed me more, more, more. Thanks Jeff, your the MAN!

  621. Jesse Wilder says:

    GREAT ARTICLE !! I believe your sales and marketing logic is an excellent approach. The Internet is a new sales environment for me so I am looking forward to applying this great information. The article is clear about the importance of correct customers, product type, price, presentation and timely followup. I am excited about this opportunity and the MOS team services, experience and leadership. I hope to be online with my website soon with an abundance of great products and customers.

    Thanks for your knowledge and sharing.


  622. Keith says:

    Hi Jeff
    thanks for the article informative and educational look forward to reading more

  623. Chris Knutsen says:

    Jeff, thanks for putting this system together. Reading the information in your blog is giving me the incite needed to move correctly. Being a long time educator and football coach I love the part-to-whole method your group is using to get your points across, excellent teaching, you are offing a knowledge base for all and anyone to succeed. Thank you!

  624. Zach Conley says:

    Great article Jeff. Opportunity products are the best route to proceed with, there may be a slight risk involved as with any product on the market, but I believe as stated in the article that oppitunities have a greater chance of succeeding then reatil products do. Thanks again for the insight.

  625. Makeda King says:

    I just joined MOS and I’m really glad I did. I have learn and has been motivated by everything and everyone. I can see myself growing everyday with the coaches I get to talk too . Great information from a business that really shows they care about our future.. Great JOB

  626. Nelma says:

    I just started this week but I’m feeling very confident that with your help I will be successful.

  627. Jerry Runge says:

    Here’s to opportunity

  628. Thom Shaughnessy says:

    Very thought provoking! The comments shined some light on some interesting business / marketing concepts and illustrated them very well.

  629. Marlene Mingo says:

    Very interesting.

  630. Evelyn Oliphant says:

    Great info Jeff. I am just starting. Looking forward to learning more from you
    and others on this great team.

  631. Tom says:

    Hi Jeff, I usually don’t leave comments. Why? Well I”ll try it one more time. The reason is I would ask a question and ask for a reply. Then wait and I would never get a response. So I figure why waste my time. Well now I’ll see what happens. I know your not my coach but would you reply to me. I know I’m monitored to keep track of my progress. So would expect to hear back. And no I’ not playing games just burned to many times before. I hope this is not the case this time Talk to you soon.

    i have

  632. Susan Frank says:

    OK -This is ALL very new to me, the internet, internet marketing……turning on my computer is about the depth of my understaning of both the IT world, let alone the Internet world. I must say that I am a wee bit frightened at all I know I need to learn while at the same time VERY excited that I will FINALLY know my way around my computer and services.
    Thank you for your distinctions on Retail Products and Opportunity Products, as well as hybrids. Clearly the money is in Opportunity Products. I’ve got a BIG monthly nut to bring in (particularly that 50% goes to MOS) so as I see it’s time for me to get very creative with these Opportunity Products. My mind is spinning, however, as we were told in the beginning – take it slow -one step at a time -so that’s what I’ll do.

    Many thanks!

    • Susan Frank says:

      Thank you or your distinctions. Clearly Opportuity Products are the way to go. Being a ‘newbie’ to all of this I appreciate you’re clarity and simplicity in explaining the examples as well as the differences in margin and costing.

  633. Shirley Farias says:

    The information was great and will be very useful. I am excited and look forward to learning more. Thanks

  634. Jaime Galindez says:

    You make the comparison on Retail Vs. Opportunity products. One opportunity product can may you rich, but ten opportinity products can make you wealhty.

  635. Craig Smith says:

    Hello Jeff, a very insightful way to look at and see these matter’s. I learned alot and will use this information in many ways.

  636. Angela Carbone says:

    Very interesting, i never knew the difference between the two types of products…thanks

  637. Shavonne Tonnes says:

    There are so many abundant opportunities. Thanks for sharing with us. I enjoy your wealth of information and experience. Best of all, I enjoy your passion, enthusiasm and willingness to guide those that choice to share in this business. I look forward to being a part of MOS family.

  638. Francis Cox says:

    Hello Jeff, with my being very new to this world, I found your article educational and informative. It is very well written very comprehensible.
    Thank you.

  639. JIM KEY says:

    Like others I’m brand new to MOS and liked the clarification of simple retail vs oppotunity product. While I seen this on the net I wasn’t able to explain the difference……THANK YOU JEFF

  640. Dawn Johnson says:

    Excited Newbie here! I feel great about this quality education I’m getting here thus far. I have a Masters degree and never once learned anything like this. Hope you don’t mind but I’m going to read each and every article in your blog. You’ve given me hope!
    Thank You Kindly!

  641. Betsy Phillips says:

    A lot of information. The difference between Retail and Opportunity products are very different. Good job of describing them. Looking forward to the next lesson. Thank you,

  642. mark says:

    Very insightful.Now i have to rethink the products that i wanted to market.Definitely
    a winner.

  643. John says:

    Great article. Thank you for providing this information. I now have a great understanding of Retail Products and Opportunity Products.

  644. EVAN WAY says:

    Well said Jeff, you translated peoples feelings into words right there!!! I get opportunity products! WMI, PURE…. Don’t tell me you guys are working on the 3rd type?!!! LOL

  645. Sherri Finn says:

    This is a very good read. Being new to online marketing I learned a lot from your insight. I look forward to making my business as profitable as yours, with your help.

    Thank you for your blog post.

    Sherri Finn

  646. Christine Sadler says:

    Loved the article was very informative

  647. Wesley Studemire says:

    So the lesson is that if you trying to sell a retail product,that is high volume on the sells side, but you have to sell a lot because of the competition and cost to distribute the product, you rarely make much because of the lower price and availability of the product. You can make much more by having a opportunity product, based on the uniqueness of the product to the customer and desire of the consumer to have the product, and if you can control the pricing you are asking for the product, in essence. You can be more in control of the offer to make money but have to worry about the cost for more profit, based on the IP appeal of the product. Very good ideas of deciding you plan of action to take when looking to market a product.

  648. Philip Caffery says:

    I really like the Idea of oppertunity products.
    Before my current girlfriend, I join several Dating Webs.
    and paid $ to be on them. My innovative Wheels are Turning.
    Thanks, Phil

  649. Doug says:

    Having worked for my employer and selling our product line to the retailers for some years. I know the profit margins, volume buys and deals these stores are getting. If i were to purchase our products and then resell to the various retailers myself, I would never be able to make a living at it—-too costly
    Jeff, your concept speaks volumes—Bring on the Opportunity Products!!!

  650. Marjetta Bee says:

    Just started with MOS a couple of days ago & have to admit I couldn’t see how anyone could made good money. Now I am definately aware that the potential is a definate probality.

  651. Christina Kowalski says:

    Thank you Jeff for this opportunity and making it so easy to understand. Great info and fulfilling with out too much detail to bore me. I look forward to all you and the team have to teach me and being able to teach those around me who desire this wonderful journey I have just begun.

  652. Nichole Sais says:

    Hello Jeff,
    I am on my first week of the MOS training and have soaking in all the information given. The differentiation between the two products was amazing and very insightful, thank you for sharing all your knowledge, it will be quite useful I am sure.

  653. Wilma/Dean Mohling says:

    Hello Mr. Lerner,
    We two (my husband and I) are Newbies with MOS, however we “just knew” a couple years ago, after my husband’s retirement, that an unlimited income, for our future retirement years, was most likely to be found within internet sales and marketing. So … excitedly, we started setting up a Website with high expectations. BUT, we did it in a naive, piece-meal, costly, fashion. We chose an on line “Intellectual Property” (we didn’t realize it was called that then, but we do know, because, yes, they chose the profit they needed, with no worries about competition). We know it now, though, through your GREAT explanation of an IP vs. retail website on this Blog of yours, and we paid out “high dollars” for their “Premium Coaching” skills, for weekly coaching. My husband and I worked long hours on some of the course requirements and brainstorming for our answers, so we were prepared to submit our lesson to our Coach at the next weeks session, for example: “Finding your Niche”, “keywords” etc. In the meantime obtaining loans to pay our (high dollar) website builders, and receiving calls from people who were (supposedly) the “best in the business” to drive traffic to our, yet unfinished website, then it was, $$ for Hosting, $$ for Domain Name, $$ for Auto-responder services, $$ for Visa, MC, Discover payment making, etc. etc. you know the routine. The promoters of all kinds of products rang our phone all day long it seemed. They claimed, our site was almost finished, but with their “services” (more bucks) it would then be complete. Multiply that promotion, with similar statements from other vendors, and it seemed non-ending. (We had been found out that we were an easy mark,’ I believe). We had a Tiger-by-the-tail. Moving along with this fiasco, we were soon borrowing from our Credit cards and my Credit Union and also Cash Values from our Life Insurance policies. Again, you get the picture. Some $50,000+ later, we were so anxious, so excited, so full of anticipation to get our website up and going, and knowing (in our heart-of-hearts) that about 1/3rd of our enormous loan could be paid off in a few months, (lol) We expected to be in profit inside of the year, but when the finished website was finally viewable, it was SO aesthetically pathetic, .. I know for sure a first grader would have done better. I will try to pass by all the other pitfalls, and disappointments and not include them, but needless to say the idea of Retail vs. IP had never ever been suggested to us, by any of the so-called “Experts” we had hired “who were self proclaimed” as the Best In The Business. We ended up having, (with their guidance) a full retail sales catalog type of a website, that we purchased, and another purchase (from yet another (IP) entity) of a $5000 – 100,00o visits per month, (Guaranteed, I think it was) Premium Traffic Driver package, that never drove any traffic to our site. We never had even ONE sale before the “Christmas rush season”. Moral of story: Bad Experience = Knowledge gained.

    Now we are starting with MOS, and we KNOW we have the right company this time. There is no doubt in our minds. Thank you, Mr. Lerner, in advance, for the success we are going to experience with your team. You people are experienced, believable, humble, and have integrity coupled with a driving force to be the best; your videos reveal that to us. God bless your Company, and our mutual success.
    And to Him be the Glory.
    Confidently, your students,
    Wilma & Dean

  654. Jeff Spangler says:

    Greetings Jeff,

    Thanks for the honest, easy to understand insights you provided in your article. I loved your easy to follow “Opportunity’ vs. “Retail” comparisons. Throughout the whole article, you gave a simple layman’s terms perspective on the whole overall concept of Internet Marketing. This only wets my appetite even more; can’t wait to get started.

  655. Randall Panther says:

    I loved your post i could not said it better then you did..Im very excitted and looking foward to be a part of this wonderful team….

  656. Glenn Bowman says:

    Well done Jeff,
    You opened my eyes on several things with your thoughtful article.
    Your discussion of the difference between Retail products and Opportunity products makes so much sense.

    Thanks a bunch,
    GB :-)

  657. Martin Classen says:

    Hey Jeff,

    Great article! Material was detailed to understand.

  658. Deon Vanstaden says:

    Thanks for this information. It really helped.

  659. Great Documents to read about the business to create Money!


  660. Nora Rodriguez says:

    Great article, a lot of information. I can’t wait to get rolling!

  661. Ron Breton says:

    Just finished your article on the blog. I wish I had this insight 4 years ago when I first tried to start online marketing! I went from “Drop and Ship”, “MLM”, “Ebay” and “Affiliate Marketing”. I made very little money and new there had to be a diiferent business model that the successful Marketers used. This would have shortened my search for a powerful online business that I could be successful at.
    Thanks so much;
    Ron (new member of MOS)

  662. Ciara Hove says:

    Great Information. It makes sence! And you layed it out to where anybody can understand what your saying. Thanks for the very helpful info!

  663. Gina Hammond says:

    Very informative; new thoughts I had not thought of. Thank you for your time & efforts.

  664. Dwight Craft says:

    Jeff, This is a super presentation. Great information, well thought-out and easy to follow. The comparisons you give with “opportunity” products magnifies the need to have these types of products. The key word definitions were outstanding,and will be invaluable for each of us. I can’t wait to read other informative documentation by you and other members of the team. Thank you.

  665. Ryan Evans says:

    Just wanted to say thank you for this opportunity. Alot of the stories have been like listening to my life story. This is my third day with MOS and I havent been this excited about working in many years. I am really looking forward to using the information, that you and your affiliates have provided, for reaching my financial goals.

  666. Daniel Bishop says:

    Your article was very informative. I appreciate the way you set up the article by defining the Retail Products and Opportunity Products and then going into the pricing of both and finally showing the advantage of Opportunity Products.
    I am new to internet marketing and I have learned a lot from your article.
    No wonder you are successful.

    Thanks, Dan

  667. Wayne Hicks says:

    Great explanation and information for all us newbies. I am looking forward to more as I learn this biz from you and the MOS team.
    Thank You.

  668. Faye says:

    I am new to MOS and can not wait to get started, you article make sense to me. I usually have trouble understanding things, but you explained it very well.

    Thank you,


  669. LaCresha Grayes says:

    I just want to say thank you for writing this article and giving me a understanding on how things work. Your a blessing Jeff .

  670. Carmina says:

    Hello Jeff,

    I really appreciate the explanation of the difference between retail and opportunity products.

    Thanks for all your professional wisdom,



  672. bill says:

    I’ve been in sales 30 yrs. and never heard it explained quite that way. great incite ///

  673. Holly Gallentine says:

    Thanks for the explanation and comparisons. I’m excited to get started.

  674. Sai Chang says:

    I’m new to all this stuff but your article was very helpful! Thank you Jeff!

  675. Jennifer Poland says:

    Hey Jeff! This article really got our reative juices flowing. I love your examples of opportunity products. Thanks for helping our family move forward to financial freedom! You are a great friend. Blessings…

  676. Jennifer Poland says:


  677. Lupe Green says:

    I found the article very insightful. Much to think about as I start this new business.

  678. Karen Stephens-Butler says:

    Hi Jeff,

    What a great read… Now that’s summing it all up in layman terms.

  679. Laura P. says:

    Great Break Down and I totally understand the difference between the two Thanks Jeff this post was definitely necessary.

  680. Jim Konopka says:

    Hey Jeff,
    In the past, I was always that guy who scoffed at opportunity products. This article really opened my eyes, however. Thanks for making it so much easier to see them for what they are. Apparently I’ve been a consumer of these types of products on and off throughout my life and wasn’t even aware. Very well written. Thanks, Jeff!


  681. Alexis says:

    thanks for distinguishing the different types of online services and basic needs of consumers. i’m somewhat new to this and this article quickly summarizes the basics of internet marketing in a format anyone can understand. thanks!

  682. Nydia says:

    Jeff, this article was very informative and will be helpful.

  683. Jabu says:

    What an article with golden information that one needs to put int practice.

  684. Jabu says:

    What an article with golden information that one needs to put into practice.

  685. Neysa Badili says:

    Marketing is part of my current “day job” and what Jeff has said really makes sense! Thanks for the great insights. What you shared really opens up a whole new way of thinking about marketing products and services!

  686. Thank you Jeff. I’ve been self-employed for over 20 years. Each day in business, I realize just how much I don’t know. Everything is an opportunity if you just know where to look. It’s not easy to start a business, regardless of the industry. It takes a lot of hard work and dedication. I’m looking forward to learning more about your models.

    As an organic farmer, herbalist and manufacturer of herbal products, this article did make some sense. I’ve had many larger businesses request exclusive contracts with me on some of my products, but without a staff to help create the products, I could never match the demand in solido. Not to mention, I keep my recipes and processes close to the vest!

    I’ve had the opportunity to work with other farmers in my community to grow certain herbs that are more “commonly known” and we’ve all made enough money to carry the farms, but not enough to make a living, requiring off farm employment.

    I’m looking forward to learning more as I continue with MOS & the training and hopefully in addition to the path I take here, incorporate the strategies to further my dreams on the farm as well.

    Thanks again.

    Cheatham Co., Tennessee

  687. Amy Goodnight says:

    Alive! The article is very informative. It gives me a better handle on the company. Can’t wait to try……and dominate! Thanks Jeff :)

  688. michael says:

    very good info thanks.